Empowering Athletes with 80/20 Endurance
Empowering athletes with 80/20 endurance: online training plans for peak performance
Created by renowned authors and endurance athletes Matt Fitzgerald and David Warden, 80/20 Endurance is the world’s largest training plan provider for endurance athletes! Their training plans are designed specifically using the 80/20 principle, meaning 80% of your training is done in an easy zone, and 20% is completed at a more moderate or hard intensity. The method works, and its something we’ve used in the past when training for triathlons or cycling!
Well when 80/20 Endurance reached out for help with advertising their training plans and educational courses, we understood their product, the growing pains they might be experiencing, and could jump right in to support their team!
Promoting training plans, workouts, and courses for coaches and athletes can be challenging. In today’s world, you’re not only competing with personal trainers at gyms like Planet Fitness or 24-Hour Fitness. There’s also the new boot camp-like classes at Orange Theory and F45. Finally, there are thousands of virtual, online workouts available on platforms like YouTube, Zwift, and Peloton!
Endurance athletes now have so many options for training programs that it can be tough to stand out in a crowded marketplace. Therefore, in the rapidly growing fitness industry, you need a multi-faceted approach!
We started by developing a comprehensive marketing strategy. Next, we focused on promoting their vast library of training plans, and educational courses like Endurance Mastery and their Coaching Certification Course. Finally, we worked to capture the stories of real athletes that have found success with 80/20 Endurance!
Here are a few of the marketing milestones we reached in just 30 days:
- Streamlined content creation
- Developed informative monthly emails for their coaches and athletes
- Designed and launched paid advertising campaigns across multiple platforms to increase revenue
We love helping our clients grow by navigating the marketing wilderness for them! In addition, with our team managing the marketing efforts, this has allowed 80/20 Endurance to focus on new course creation and business development. Together, we are helping more athletes to reach their goals, and that makes us pretty happy.
Services performed on this project
Services performed on this project
Working with Meredith & Tyler has taken our marketing and communications to the next level. Our athletes and coaches have even noticed a big difference. The team at Top Rope Media shares our athletes’ triumph tales and race recaps across our social channels and via monthly emails. They also engage with our audience and help us acquire new customers, keeping 80/20 Endurance as the world’s largest training plan provider.
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