Nukumoi Surf – Retail Shop, Surf Lessons, & Online Surf Courses for Rochelle Ballard
Marketing Outdoor Education programs and recreation
Marketing your outdoor education programs and recreational activities is a big job! With so many channels to share your content on, how do you decide where to focus your efforts?
This is why we love working with clients like world-class surfer, Rochelle Ballard. Rochelle founded Surf Into Yoga in 2009 as an adventure, surf, and wellness retreat company in her hometown of Kauai. She also offers in-person surfing lessons through her shop- Nukomoi Surf!
As it often happens with one-on-one personal coaching, Rochelle found that her clients wanted more than one in-person session with her and her team. Whether that be a weekly lesson, training videos they could watch again and again, or the ability to reach out to Rochelle throughout their progression.
Moving Your Outdoor Programs into an Online Learning Environment
Therefore, Rochelle approached us in 2021 with the idea of taking her outdoor education programs and coaching to a broader audience. To create some kind of takeaway students could use when they returned home. The end result? Rochelle Ballard Flow, her first online surf mind body wellness course!
Marketing tools to share Outdoor Education online
While building out Rochelle Ballard Flow, we worked directly with Rochelle to dial in each lesson and ensured the course was easy to follow. We appreciated Rochelle’s attention to detail and incredible storytelling throughout this process.
As a result, we not only picked up some tips to improve our own surfing, we got to know Rochelle as an incredible female entrepreneur! From her stories of growing up and falling in love with surfing in her hometown of Kauai, we weaved that personal connection throughout the course. When you have a moment, check out Rochelle Ballard Flow and let us know what you think!
In addition, you can read our latest Case Study to learn more about how we can help you market your outdoor education programs. Got a question? Let’s chat!
Working with Top Rope Media has been an intimate and progressive experience for my business! Meredith and Tyler are very easy to work with, flexible, and present great ideas. They are able to apply what is needed to take my surf coaching to the next level!
– Rochelle Ballard
Learn more about the services we offer for outdoor brands, non-profit organizations, tour and travel companies: