Post Category
Digital Marketing
How AI Search Tools are Killing Website Traffic for Small Businesses The rise of using artificial intelligence to help you discover something, like using the AI search tool Google Gemini, is transforming how people access information online. Traditionally,...
The Digital Nomad Visa: The Truth Behind What it Takes To Work Remotely in Europe The rise of the digital nomad visa has opened new opportunities for Americans. So if you've been considering a move to Europe and can work remotely, we've packed this blog with...
Empathetic Marketing: How to Communicate In Times of Crisis When crises strike, brands in the outdoor and travel industries face unique challenges. Whether dealing with natural disasters, war/conflict, economic, or health crises, using more empathetic...
Get to Know Your Competition: 5 Easy Steps to Conduct Market Research & Create a Competitive Analysis As a small business in travel and tourism, action sports, or outdoor recreation, how do you know what your competitors are up to? You need to start by...
Harnessing the Power of a California Office Of Outdoor RecreationCalifornia is known worldwide for its diverse and stunning outdoor experiences. From the towering peaks of the Sierra Nevada to the serene shores of the Pacific Ocean, the state offers unmatched...
Holiday Marketing Campaigns: Tis the Season to Sparkle! As winter approaches, brands need well-designed holiday marketing campaigns to capture seasonal shoppers. We all remember those Budweiser holiday ads with the majestic Clydesdales pulling a Budweiser...
The DIY Guide to Creating Facebook and Instagram Ads In today’s digital age, leveraging social media to advertise your outdoor, travel, or lifestyle products is essential. Especially when people spend 2.5 hours on average on social media a day! Facebook and...
Bye bye third-Party Cookies: new tracking regulations are coming In today's privacy-conscious digital landscape, we have long gotten away with using third-party cookies to tracking a potential customer's online behavior. In addition, these third-party tracking...
What is GDPR: The EU's Data Protection Law What is GDPR and how does it affect you? In the simplest terms, GDPR stands for General Data Protection Regulation and it is a European Union law that protects the privacy and security of EU citizens and residents. ...
Marketing Strategies for Startups on a Mission to Save the Planet In an era marked by growing environmental concerns, B2C and B2B startups dedicated to solving the world's most pressing issues play a pivotal role in shaping a sustainable future. However,...