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Digital Marketing
Marketing Strategies for Startups on a Mission to Save the Planet In an era marked by growing environmental concerns, B2C and B2B startups dedicated to solving the world's most pressing issues play a pivotal role in shaping a sustainable future. However,...
2024 Social Media Marketing and Best Practices Wondering what the social media best practices are and why it seems harder than ever to gain followers, likes, or engagement? Well, you are not alone. In this blog, we will focus on what's new in 2024! We'll...
Businesses Scramble as Google's Email Authentication Changes Take Effect In the ever-evolving landscape of digital marketing, email remains a cornerstone for you and your business to connect with your audience. However, recent changes in email authentication...
Finding a Job as A Brand Ambassador or Influencer Interested in finding a job as a brand ambassador or influencer? And getting more than just free gear? Here are some thoughts as to why you would want to represent an outdoor brand: Get paid to do what you...
Business Names: How to Pick the Best Name or Rename Your Company We all recall the words spoken by Juliet about her Romeo: “What’s in a name? That which we call a rose by any other name would still smell as sweet.” — WILLIAM SHAKESPEARE ...
Good Branding: How to Create a Unique and Memorable Brand Identity Amidst the groundbreaking technologies and sustainable practices, there's one often underestimated factor that emerges as a powerful catalyst for success: good branding. In a world grappling...
Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we've had the...
Why Attend Industry Events and Tradeshows Are you searching for ways to get your products or services seen by more people? Do you want to be seen as a leader in your industry? If so, then attending industry events or tradeshows is a great tactic to add to...
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...