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business startups

B2C vs. B2B Marketing Strategies: What’s the Difference?

B2C vs. B2B Marketing Strategies: What’s the Difference?

Comparing the Differences Between B2C vs. B2B Marketing Strategies   Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much?  Yes, and in several key ways, including target audience, messaging, channels, and strategies.  In...

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STARTING A BUSINESS: From Side Hustle to Full-Time

STARTING A BUSINESS: From Side Hustle to Full-Time

Starting a Business: How to Turn Your Side Hustle Into a Full-Time Gig   Those classic Frank Sinatra lyrics, "If I can make it there, I'll make it anywhere," are always on my mind when I start something, or someplace, new.  Born and raised in Staten Island, New...

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