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B2C vs. B2B Marketing Strategies: What’s the Difference?

B2C vs. B2B Marketing Strategies: What’s the Difference?

Comparing the Differences Between B2C vs. B2B Marketing Strategies   Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much?  Yes, and in several key ways, including target audience, messaging, channels, and strategies.  In...

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