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digital marketing

The DIY Guide to Creating Facebook and Instagram Ads

The DIY Guide to Creating Facebook and Instagram Ads

The DIY Guide to Creating Facebook and Instagram Ads   In today’s digital age, leveraging social media to advertise your outdoor, travel, or lifestyle products is essential.  Especially when people spend 2.5 hours on average on social media a day! Facebook and...

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What Makes Good Branding?

What Makes Good Branding?

Good Branding: How to Create a Unique and Memorable Brand Identity   Amidst the groundbreaking technologies and sustainable practices, there's one often underestimated factor that emerges as a powerful catalyst for success: good branding.  In a world grappling...

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B2C vs. B2B Marketing Strategies: What’s the Difference?

B2C vs. B2B Marketing Strategies: What’s the Difference?

Comparing the Differences Between B2C vs. B2B Marketing Strategies   Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much?  Yes, and in several key ways, including target audience, messaging, channels, and strategies.  In...

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Google Ads: The DIY Guide to Advertising on Google

Google Ads: The DIY Guide to Advertising on Google

The Do-It-Yourself Guide to Creating Ads on Google   Are you curious about how to create Google ads for your business?  Or are you paying an agency to manage Google Ads for you and would rather do it yourself? Well if so, this blog will teach you how to use...

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