Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
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non-profit marketingSpeaking at Conferences: Why You Should Apply to be a Speaker
Apply to Be a Speaker and Be Seen as a Leader in Your Industry Speaking at conferences is a potent tool in the arsenal of modern marketing strategies. Whether you're an expert in your industry or a budding entrepreneur, presenting at conferences and trade...
B2C vs. B2B Marketing Strategies: What’s the Difference?
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Using AI for Blog Posts: 5 Steps to Get Started with Content Creation
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Best Email Marketing: How to Improve Open Rates and Clicks
best email marketing for successful campaigns If you're searching for the best email marketing strategy to generate more revenue for your outdoor brand or non-profit, you've come to the right place! We've jam-packed this blog with easy, actionable steps to...
What is Digital Marketing and What You Can Expect
What Is Digital Marketing and What Should Small Businesses and Non-Profit Organizations Expect We get so many questions like 'What does digital marketing cost and what does it include?' So we pulled this piece together to address the most common questions:...
10 Tips to Get Started Blog Writing
A huge component of successful digital marketing is blog writing. Why write blogs? Well, relevant and effective blogs can help: Drive traffic to your website Generate good leads Establish you/your brand as a thought leader or industry expert Provide content...
STARTING A BUSINESS: From Side Hustle to Full-Time
Starting a Business: How to Turn Your Side Hustle Into a Full-Time Gig Those classic Frank Sinatra lyrics, "If I can make it there, I'll make it anywhere," are always on my mind when I start something, or someplace, new. Born and raised in Staten Island, New...
10 Tips to Secure Corporate Sponsorship for Non-Profits and Athletes
Corporate Sponsorship: How to Get it Are you seeking corporate sponsorship for your non-profit? Or are you an athlete trying to fund your running, cycling, or snowboarding career as a brand ambassador? Well if so, it's that time of year again when non-profits...