Post Tag

small business

B2C vs. B2B Marketing Strategies: What’s the Difference?

B2C vs. B2B Marketing Strategies: What’s the Difference?

Comparing the Differences Between B2C vs. B2B Marketing Strategies   Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much?  Yes, and in several key ways, including target audience, messaging, channels, and strategies.  In...

read more
How to Use Your Website to Generate Better Leads

How to Use Your Website to Generate Better Leads

generate better leads and grow your business   Want to learn how to use your website to generate better leads and grow your small business or non-profit?  Well, when we begin these projects with each client, we ask them to think about what a “lead” means for...

read more