Post Tag

small business marketing

B2C vs. B2B Marketing Strategies: What’s the Difference?

B2C vs. B2B Marketing Strategies: What’s the Difference?

Comparing the Differences Between B2C vs. B2B Marketing Strategies   Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much?  Yes, and in several key ways, including target audience, messaging, channels, and strategies.  In...

read more
Email Marketing: Apple iOS 15 Changes

Email Marketing: Apple iOS 15 Changes

HOW YOUR EMAIL MARKETING WILL BE AFFECTED BY APPLE IOS 15EMAIL MARKETERS NEED TO PLAN FOR CHANGEEmail marketing is one of the top marketing tools for many outdoor and lifestyle brands.  Why?  Because email campaigns are more than 40 times more effective than social...

read more