Market Coaching Services: Source Endurance Coaching and Training Plans for Cyclists
How TO Marketing YOUR COACHING SERVICES
Marketing your coaching services to athletes, on top of providing the actual coaching, is a tough job! First, it’s hard to find the time to connect with athletes and pitch them on why they should train with you over another coach or a training program.
Second, with so many ways to advertise your services, whether that’s through email, social media, at events, or with Google ads, how do you decide where to spend your time and money?
Well, as we’ve worked with several different coaches in the past, when Coach Adam Mills and his company Source Endurance came to us in 2022, we knew exactly how we could help!
Source Endurance provides professional coaching, training plans, and camps for road, track, and gravel cyclists, along with mountain bikers. And while Adam manages a team of coaches in addition to his own personal clients, he’s also developing training plans through Training Peaks, writing training blogs, and he collaborates with USA Cycling to provide cycling training camps and coaches’ trainings. Oh, and he competes as a Cat 1 cyclist against the best of the best!!
DEVELOPING A MARKETING STRATEGY TO SHOWCASE YOUR COACHING SERVICES
When Adam approached us, he wanted to transition away from creating the content in-house to have Top Rope Media create copy for social, send monthly newsletters, and roll with a marketing strategy that could free up his time to focus on business development. Therefore, we decided to use the following tools to help generate both brand awareness and revenue for Source Endurance:
- Email Marketing via Mailchimp
- Facebook + Instagram social posts
- Source Endurance’s Athlete Ambassadors
- Google Search Ads
Marketing tools to Reach athletes where they spend their time
While most athletes spend 15-20+ hours each week training, they are also spending time on social media. Perhaps it’s checking out what their teammates are up to. Or their competition!
In addition, athletes are also searching Google for training tips to improve performance, stay healthy, and have some sort of work-life-training balance!
Therefore, we’re helping Source Endurance market their coaching services by filling their social feeds and email newsletters with training tips, race-specific training plans, nutrition prep, and more.
As a result, we are not only growing Source Endurance’s social media and email list, we’re also helping them generate revenue by selling training plans, camps, and coaching services! So when you have a moment, check out Source Endurance and let us know what you think!
In addition, you can read our latest Case Study to learn more about how we can help you market your outdoor programs. Got a question? Let’s chat!
Working with Meredith’s team at Top Rope Media has been a wonderful experience. They are very easy to work with, flexible, and present great ideas to help me grow the Source Endurance brand. In addition, they not only provide me with a roadmap of how to market our coaching services to cyclists, they are able to execute on everything, making it easier for me to stay focused on business development.
– Adam Mills
Services performed on this project
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