Stella labs
Stella Labs is a San Diego-based business accelerator for female entrepreneurs. Stella Labs has helped hundreds of women-owned businesses scale and find critical investment partners to grow their operations.
Stella Labs holds an annual two-part event that opens with a business Pitch Fest and culminates in the Women’s Venture Summit. The Pitch Fest is an event that gives women business owners an opportunity to pitch their ideas to a group of specially selected investors, venture firms and private equity. The Women’s Venture Summit is a larger event that features key note speakers, the best presentations from Pitch Fest, and educational sessions to help budding entrepreneurs build their businesses.
Digital Paid Media – We worked with Stella Labs to promote both Pitch Fest and Women’s Venture Summit via online paid media channels including Google search, display and re-marketing as well as Facebook text and retargeting ads.
Analytics installation, and Audits – In order to provide Stella Labs with a sense of ongoing and historical performance we worked with them to install Google Analytics on their primary event site, establish specific conversion goals and create simple reporting through Google Data Studio. This allowed the team to gain a better sense of how things were performing from a traffic perspective, but also to provide their governing board with reporting, and recommendations for future events.
Marketing Consulting – We worked with the team to provide advice on how to approach particular challenges from a strategic marketing perspective.
Services performed on this project
