Great Runs: Growing Brand Awareness
where to find your next great run
Great Runs is the ultimate guide to the best places to run in destinations worldwide. It’s designed for runners who travel and travelers who run. So, whether you live in London or you’re traveling to San Diego, Great Runs showcases the best run routes around the world!
What’s also amazing is Great Runs not only provides the best running routes worldwide, they also include the following:
- run routes organized by themes– like best beach runs or seasonal lists like best fall run routes
- covers 1,000+ unique locations and 10,000+ curated routes
- a chance to submit a story or recommend a route
- domestic and international ‘bucket list’ runs
How we’re helping great runs Grow brand awareness
This past summer, Mark Lowenstein, the Chief Running Officer at Great Runs, approached us about building brand awareness.
First, you should know that the Great Runs website already receives thousands of visitors each month! However, social media channels like Facebook and Instagram were under utilized. In addition, Great Runs has over 20K subscribers on their email list! But, they were challenged to maintain consistency with email newsletters.
As a result of the changes we’ve implemented, and the frequency at which we post and engage, Great Runs saw over 500% growth on both Facebook and Instagram in the first 60 days! In addition, thanks to email marketing via Mailchimp, we’re seeing an increase in open rate, click through rates, and engagement.
Creating BRand Awareness amongst outdoor enthusiasts
Why reach out for help creating brand awareness for your outdoor or lifestyle brand when you already have thousands of website visitors each week? Well, accordingly to the latest Outdoor Participation Trends Report, more people spent time recreating outdoors in 2021 than any year on record!
In addition, what are the outdoor sports that have experienced the most growth? Snowboarding, hiking, fat biking, kayak fishing, and running.
As a result of this growth in the run sector, new runners want ideas on where to run in their city. And, they also want to find routes while they’re on the road traveling. Therefore, we can help Great Runs reach a broader audience of runners, and keep the longtime visitors more engaged.
Want to learn more about Great Runs? Check out their some of their best runs!
“The team at Top Rope Media has done a great job helping us build our brand awareness and user engagement. They’re creative, responsive, diligent, and a pleasure to work with.”
– Mark Lowenstein, Chief Running Officer at Great Runs
Services performed on this project
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