Scripps Institution of Oceanography

Marketing education programs can be quite complex!  There’s in-person classes, online learning, homeschooling, and then off-site classes held in an outdoor setting.  As an educator, you may be more challenged than ever to deliver engaging content to students in every environment.

In addition, your non-traditional or informal education programs may be part of a non-profit.  Therefore, your resources and funding may be further challenged by limited budgets and staffing.  We often find teachers in non-profit organizations wearing multiple hats.  That of the educator, marketer, fundraiser, human resources manager, accountant, and event planner.

As a teacher, you should not have to focus on advertising and marketing your education programs. 

That’s where we come in.  As a part of the team at Scripps Oceanography, we spent 10 years strengthening our skills in marketing education programs, fundraising, event planning, and membership acquisition. 

So, whether you are teaching surfing or engineering.  Coding or crafting.  Let us help you create more brand awareness and increase both program revenue and those much needed fundraising donations.

 

It is important to weave digital marketing into your more traditional marketing methods. And we know direct mail campaigns still have a place in your marketing strategy.  Therefore, with our combined strength, we can help you add to this by building successful email marketing and social media campaigns.  In addition, we can show you how to apply for Google Grants and use Google Ads to your advantage, saving you thousands of dollars each year!  Lastly, we can create online or e-learning environments to reach your audience wherever they may roam.

As a result of diversifying your marketing mix, you will:

  • book Summer Camp programs within a few weeks of announcing your schedule 
  • increase fundraising and generate revenue to support your educational programs, students, and instructors 
  • structure and streamline your marketing efforts, allowing you to focus more on business development