Mesa Rim Climbing
Fitness Marketing Strategies
Besides generating revenue, your goal in fitness marketing is to put your gym on the map! In order to do this, you need to grow your membership base and engage with your local community.
Potential new users need to know about your facility and feel welcome when they walk in the door. Therefore, fitness marketing means providing good content for your users, answering their questions, and creating a community.
How to Market a Gym
Marketing your gym or fitness center is not about running promotions each week. It’s about answering your audience’s questions. Providing great customer service both online and in-person.
As a part of the fitness marketing team at Mesa Rim, we provide digital content and graphic design for multiple social media channels, email campaigns, in-store promotions, and live events.
In addition, the rock climbing culture is one we’ve been a part of for a long time. Therefore, we’re passionate about using our knowledge to help others reach new heights.
Our goal is to sell more than gym memberships. We are building a community of life-long climbers.
In 2018, I transitioned from Mesa Rim’s Climbing and Fitness Marketing team to Coaching. I engage directly with kids ages 6-13 and their parents.
As a youth coach, I continue to promote the benefits of strength training and learning good climbing technique. By providing hands-on rock climbing instruction, and in a fun learning environment, I personally continue to inspire and grow Mesa Rim’s membership base.
Read Mesa Rim’s full story, and learn more about becoming a member.
“Meredith is a wonderful coach at Mesa Rim, working with adults and the Youth Teams, as well as the Adaptive Climbing Team. She is very friendly and knows what she’s talking about when it comes to rock climbing. She makes it easy for both kids and adults to understand what they are going accomplish by setting tangible goals that are challenging and fun!”
— CAITLIN HICKEY, EVENTS AND CAMP PROGRAM DIRECTOR
“I just wanted to let you know that our kids have loved the Basecamp Program. I appreciate how great the instructors are too. They are kind, firm, fun, enthusiastic and knowledgeable. We’ll definitely do this again next year. It’s our kids favorite PE option!”
— BASECAMP PARENT
Services performed on this project
Services performed on this project
