Rochelle Ballard Flow: Online Surf Mind Body Wellness Course
Marketing Outdoor Education programs: Rochelle Ballard Flow
Marketing your outdoor education programs is a big job! With so many channels to share your content on, how do you decide where to focus your efforts?
This is why we love working with clients like world-class surfer, Rochelle Ballard. Rochelle founded Surf Into Yoga in 2009 as an adventure, surf, and wellness retreat company in her hometown of Kauai. She also coaches pro-surfers throughout their training and competitions.
However, as it often happens with one-on-one personal coaching, Rochelle found that her clients wanted more than one in-person session with her and her team. Whether that be a weekly lesson, training videos they could watch again and again, or the ability to reach out to Rochelle throughout their progression.
Moving Your Outdoor Programs into an Online Learning Environment
Therefore, Rochelle approached us in 2021 with the idea of taking her outdoor education programs and coaching to a broader audience. And to create some kind of takeaway students could use when they returned home. The end result? Rochelle Ballard Flow, her first online surf mind body wellness course!
Rochelle Ballard Flow is an e-learning course that covers:
- The basics of catching and riding a wave
- Developing the right mindset
- Selecting the right board
- Ocean safety + awareness
- How to progress into more technical skills
And even if you only meet Rochelle once, or never at all, the basic Flow Membership allows you access to Monthly Q+ As with Rochelle! And if you join at the Premium Membership level, you’ll have 3 online video review sessions with this surfing icon!
Marketing tools to Reach Outdoor Education Clients online
While building out Rochelle Ballard Flow, we worked directly with Rochelle to dial in each course module’s imagery, copy, and flow. We appreciated Rochelle’s attention to detail and incredible storytelling throughout this process.
As a result, we not only picked up some tips to improve our own surfing, we got to know Rochelle as an incredible female entrepreneur! And her stories of growing up and falling in love with surfing in her hometown of Kauai? That personal connection comes through in the course. So when you have a moment, check out Rochelle Ballard Flow and let us know what you think!
In addition, you can read our latest Case Study to learn more about how we can help you market your outdoor education programs. Got a question? Let’s chat!
Working with Top Rope Media has been an intimate and progressive experience for my business! Meredith and Tyler are very easy to work with, flexible, and present great ideas. They are able to apply what is needed to take my surf coaching to the next level!
– Rochelle Ballard
Services performed on this project
Learn more about the services we offer for outdoor brands, non-profit organizations, tour and travel companies: