Selling Tours and Travel Experiences with Maui Snorkeling
selling tours & TRAVEL EXPERIENCES
When selling tours and travel experiences, there are so many tools available for your potential customers to book their trips. They could use a travel agent, speak to the concierge at their hotel, or start where over 90% of searches begin, on Google and YouTube! Therefore if you are selling tours or trips, you want to begin to appear in search on both of these channels.
In addition, having captivating images and videos can help you emphasize the breathtaking beauty they’ll encounter. Vivid descriptions and five-star reviews can further support you by giving a potential customer confidence in your tours and programs.
For our clients at Maui Snorkeling, it was also crucial to highlight the unique, once-in-a-lifetime experiences that await!
DEVELOPING A MARKETING STRATEGY TO sell your tours + adventure travel
When Mark & Mario of Maui Snorkeling approached us, they wanted to start fresh with a marketing team that was not only knowledgeable in how to generate sales through Google Ads, but could also support them with correctly tracking conversions, sending monthly newsletters, managing social platforms, and rolling out a marketing strategy that could free up their time to focus on business development.
Therefore, we decided to use the following tools to help them generate both brand awareness and revenue for Maui Snorkeling:
- Email Marketing via Mailchimp
- Facebook + Instagram social posts, Instagram Reels
- Google Search, PMax, and Display Ads
- Google My Business Review Management
Marketing tools to Reach travelers where they spend their time
While most travelers and trip-planners spend hours researching and booking their flights and hotels, they are also seeking activities to do while on vacation. They watch YouTube videos about the place they’ll be visiting, and spend time on social media learning everything they can about the location.
Travelers want to create a memorable trip for their families, so they comb through Google and Trip Advisor reviews. They want the most bang for their buck, and are willing to splurge if an activity or tour comes highly recommended.
Therefore, we’re helping Maui Snorkeling to market their snorkeling trips by filling their social feeds and email newsletters with travel tips, testimonials, and gorgeous photos of the experiences that await in Hawaii! As a result, Maui Snorkeling is generating more revenue and increasing brand awareness.
If you too have a tour or activity you would like help promoting, read our latest Case Study! Got a question? Let’s chat!
Working with Tyler and Meredith’s knowledgeable team at Top Rope Media has been a great experience. They explain all the intracacies related to running our ads, are transparent about their process and are very easy to work with. They are able to execute on everything from ads to emails, Google My Business reviews and social media management, making it easier for me to stay focused on business development.
– Mario Noble
Services performed on this project
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Young,Women,Snorkeling,In,The,Waters,Of,The,Molokini,Isle
Tropical,Butterfly,Fish,Swarm,Over,A,Deep,Rocky,Reef,In
Humpback,Whales,Pacific,Ocean
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