Post Category
Digital Marketing
Businesses Scramble as Google's Email Authentication Changes Take Effect In the ever-evolving landscape of digital marketing, email remains a cornerstone for you and your business to connect with your audience. However, recent changes in email authentication...
Finding a Job as A Brand Ambassador or Influencer Interested in finding a job as a brand ambassador or influencer? And getting more than just free gear? Here are some thoughts as to why you would want to represent an outdoor brand: Get paid to do what you...
Business Names: How to Pick the Best Name or Rename Your Company We all recall the words spoken by Juliet about her Romeo: “What’s in a name? That which we call a rose by any other name would still smell as sweet.” — WILLIAM SHAKESPEARE ...
Good Branding: How to Create a Unique and Memorable Brand Identity Amidst the groundbreaking technologies and sustainable practices, there's one often underestimated factor that emerges as a powerful catalyst for success: good branding. In a world grappling...
Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we've had the...
Why Attend Industry Events and Tradeshows Are you searching for ways to get your products or services seen by more people? Do you want to be seen as a leader in your industry? If so, then attending industry events or tradeshows is a great tactic to add to...
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Creating your first Google Ad You may think Google Ads are extremely complicated to set up and actually see conversions from your effort. And this is often why many small businesses and non-profits do not use them as part of their marketing strategy. However,...