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Digital Marketing
Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we've had the...
Why Attend Industry Events and Tradeshows Are you searching for ways to get your products or services seen by more people? Do you want to be seen as a leader in your industry? If so, then attending industry events or tradeshows is a great tactic to add to...
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Creating your first Google Ad You may think Google Ads are extremely complicated to set up and actually see conversions from your effort. And this is often why many small businesses and non-profits do not use them as part of their marketing strategy. However,...
The Do-It-Yourself Guide to Creating Ads on Google Are you curious about how to create Google ads for your business? Or are you paying an agency to manage Google Ads for you and would rather do it yourself? Well if so, this blog will teach you how to use...
Using ChatGPT for social media: Your New Secret Weapon for Content Creation Wondering if you can use ChatGPT to create your social media posts? Well the short answer is yes! As social media continues to play an important role in our lives, individuals and...
best email marketing for successful campaigns If you're searching for the best email marketing strategy to generate more revenue for your outdoor brand or non-profit, you've come to the right place! We've jam-packed this blog with easy, actionable steps to...
How to Create Videos for YouTube, Social Media, Your Website, and More! Are you wondering how to create great videos for social media? Or for your website or YouTube channel? And more importantly, how you can create those eye-catching videos that people just...