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Marketing
Bye bye third-Party Cookies: new tracking regulations are coming In today's privacy-conscious digital landscape, we have long gotten away with using third-party cookies to tracking a potential customer's online behavior. In addition, these third-party tracking...
What is GDPR: The EU's Data Protection Law What is GDPR and how does it affect you? In the simplest terms, GDPR stands for General Data Protection Regulation and it is a European Union law that protects the privacy and security of EU citizens and residents. ...
Marketing Strategies for Startups on a Mission to Save the Planet In an era marked by growing environmental concerns, B2C and B2B startups dedicated to solving the world's most pressing issues play a pivotal role in shaping a sustainable future. However,...
Travel Marketing: How to Promote Your Tours and Vacation Packages As the world emerges from the chill of winter, travelers eagerly anticipate the warmth of spring and the sun-kissed adventures of summer! For tour operators, hotel chains, cruise lines, or...
Businesses Scramble as Google's Email Authentication Changes Take Effect In the ever-evolving landscape of digital marketing, email remains a cornerstone for you and your business to connect with your audience. However, recent changes in email authentication...
Business Names: How to Pick the Best Name or Rename Your Company We all recall the words spoken by Juliet about her Romeo: “What’s in a name? That which we call a rose by any other name would still smell as sweet.” — WILLIAM SHAKESPEARE ...
Good Branding: How to Create a Unique and Memorable Brand Identity Amidst the groundbreaking technologies and sustainable practices, there's one often underestimated factor that emerges as a powerful catalyst for success: good branding. In a world grappling...
Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
Apply to Be a Speaker and Be Seen as a Leader in Your Industry Speaking at conferences is a potent tool in the arsenal of modern marketing strategies. Whether you're an expert in your industry or a budding entrepreneur, presenting at conferences and trade...
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we've had the...