Holiday Marketing Campaigns: Tis the Season to Sparkle! As winter approaches, brands need well-designed holiday marketing campaigns to capture seasonal shoppers. We all remember those Budweiser holiday ads with the majestic Clydesdales pulling a Budweiser...
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email marketingWhat is GDPR: The EU’s Controversial Data Protection Law
What is GDPR: The EU's Data Protection Law What is GDPR and how does it affect you? In the simplest terms, GDPR stands for General Data Protection Regulation and it is a European Union law that protects the privacy and security of EU citizens and residents. ...
Email Authentication: How Google Changes Will Affect You
Businesses Scramble as Google's Email Authentication Changes Take Effect In the ever-evolving landscape of digital marketing, email remains a cornerstone for you and your business to connect with your audience. However, recent changes in email authentication...
B2C vs. B2B Marketing Strategies: What’s the Difference?
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Best Email Marketing: How to Improve Open Rates and Clicks
best email marketing for successful campaigns If you're searching for the best email marketing strategy to generate more revenue for your outdoor brand or non-profit, you've come to the right place! We've jam-packed this blog with easy, actionable steps to...
What is Digital Marketing and What You Can Expect
What Is Digital Marketing and What Should Small Businesses and Non-Profit Organizations Expect We get so many questions like 'What does digital marketing cost and what does it include?' So we pulled this piece together to address the most common questions:...
Get to Know Your Competitors and Gain Local Knowledge to Win at Digital Marketing
How do you win at digital marketing? Well, you get to know your competition and gain local knowledge. From email marketing to video production, we can teach you all the tricks to be strategic with your digital marketing efforts. However, it's often...
Digital Marketing Costs: Does it Make Sense for a Small Business or Non-Profit?
Digital Marketing Costs One of the first questions a potential client asks us? "How much does digital marketing cost?" This is often followed by, "does paying for digital marketing services make sense for a small business or my non-profit?" Well as the...
Email Marketing: The Do-It-Yourself Guide to Sending Better Emails
Need a refresher on how to send better email marketing campaigns? If so, we've boiled down the process to 8 easy steps! These steps will help you be strategic, keep focused, and improve your email marketing. Is Email Marketing Dead? First, rumors of the death...