Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
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marketingUsing AI for Blog Posts: 5 Steps to Get Started with Content Creation
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Creating Your First Google Ad: The DIY Guide to Advertising on Google
Creating your first Google Ad You may think Google Ads are extremely complicated to set up and actually see conversions from your effort. And this is often why many small businesses and non-profits do not use them as part of their marketing strategy. However,...
Google Ads: The DIY Guide to Advertising on Google
The Do-It-Yourself Guide to Creating Ads on Google Are you curious about how to create Google ads for your business? Or are you paying an agency to manage Google Ads for you and would rather do it yourself? Well if so, this blog will teach you how to use...
How to Use ChatGPT for Social Posts
Using ChatGPT for social media: Your New Secret Weapon for Content Creation Wondering if you can use ChatGPT to create your social media posts? Well the short answer is yes! As social media continues to play an important role in our lives, individuals and...
The Best Tradeshows in the Outdoor Industry
The Best Tradeshows to Grow Your Outdoor Brand Searching for the best tradeshows, events, and festivals in the outdoor industry? Well, with everything that has happened these past few years, it's more important than ever to get back out there and meet people...
How to Create Videos for YouTube + Social Media
How to Create Videos for YouTube, Social Media, Your Website, and More! Are you wondering how to create great videos for social media? Or for your website or YouTube channel? And more importantly, how you can create those eye-catching videos that people just...
What is Digital Marketing and What You Can Expect
What Is Digital Marketing and What Should Small Businesses and Non-Profit Organizations Expect We get so many questions like 'What does digital marketing cost and what does it include?' So we pulled this piece together to address the most common questions:...
Social Media Growth: How to Gain More Followers
how to grow your Social Media and gain more followers One of the most common questions we're asked is how to achieve social media growth and gain more followers. It's become more challenging than ever to cut through the clutter and gain the attention of your...