Apex Equisport: Live Event Production

Apex Equisport manages premier live event productions for equestrians, attracting thousands of in-person and online attendees. They bring together athletes to compete in hunter/jumper and dressage events and broadcast a live stream to fans around the world.

Live Event Production & Operations

Top Rope Media has been supporting us at Apex Equisport for almost a decade. Their in-depth knowledge of live event production, broadcasting, and behind-the-scenes event operations has helping us shine on the world stage. Thanks to their seamless, custom web development, we have the ability to live stream multiple events simultaneously. They continue to keep our vendors, staff, and partners in sync, and provide round the clock operations support during live broadcasts. We couldn't do this without them!

Steve Hankin

CEO, Apex Equisport

Project Highlights

These are more than just horse shows. Equestrian live event productions are attended by millions of competitors and spectators each year.  When Apex Equisport entered the market in 2018, they purchased 2 equestrian event facilities in California and Arizona, the Desert International Horse Park and the Arizona Winter Circuit. The biggest challenge for Apex Equisport was that the two centers were known for poor management and poor customer experience during the shows.

Therefore, Apex Equisport needed to change this dynamic by creating a world-class show operation.  Their CEO, Steve Hankin, reached out to us to create an incredible online user experience.   Besides showcasing these equestrian events in a new light to a global audience, they wanted backend systems to allow their staff, trainers, competitors, and vendors to coordinate operations. 

Here are a few of our project highlights:

  • Created 3 best-in-class websites for the team to showcase live equestrian events
  • Developed a Feed & Bedding store that allowed internal staff to manage feed & bedding orders
  • Developed an RV Reservation system
  • Established a live video streaming portal that allowed users to view competitions in progress

Goals

Apex Equisport’s goals were as follows:

  • Develop 3 separate websites that are easy to navigate and beautifully showcase equestrian events
  • Create an email marketing program to keep in touch with both competitors and spectators
  • Build an e-commerce platform to allow competitors to reserve a stall and care for their horses while on-site
  • Set up an RV spot reservation system
  • Provide a look and feel that was distinctly different from other equestrian event centers in the industry
  • Accommodate high-use periods, where thousands of visitors are streaming different content from the website simultaneously