Photo + Video Production

From single-day product shoots to the world’s biggest events, we plan and run photo and video production that works for your brand.

Plan a Shoot With Us

Kradl product shoot, produced by Top Rope Media

How we run a production

Same process, any scale

Whether it's a four-day national convention or a single morning on a mountain trail, every production we manage gets the same process and the same attention to detail. It's why clients like NBC Olympics and the National Education Association trust us with theirs.

  1. Strategy

    We work with you to build a production plan and content made to work everywhere you use it, from your website and live feeds to paid campaigns and the trade show floor.

    In practiceNEA Representative Assembly. After months of planning, we build a full photo and video production scope that gives NEA exactly what they need in real time, and a lasting record of the event.

    01
    Lily Eskelsen García speaking at the 2019 NEA Representative Assembly

  2. Planning

    We assemble the right creative team for the work, then handle everything behind it: locations, permits, talent, scheduling and gear rental.

    In practiceNBC Olympics, Milan Cortina 2026. We managed the curling venue production from start to finish, with over 544 hours of live and recorded coverage.

    02
    Behind the scenes on the NBC Olympics curling set at Milan Cortina 2026

  3. Production

    Depending on the size and scope of your project, we can assign a dedicated producer to run the schedule and shot list, so the creative team can stay focused on capturing the content.

    In practiceSurf Into Yoga. We assembled a team that worked on-site in Kauai and remotely to capture, edit and produce the final cuts for pro surfer Rochelle Ballard's online surf course.

    03
    Pro surfer Rochelle Ballard surfing during the Surf Into Yoga shoot

  4. Delivery

    You receive a finished library of photos and videos, cut for every channel and licensed for every use you need, including your partners and parent company.

    In practiceKradl. We produced a two-day photo and video shoot across three locations, showing the Kradl in use by road cyclists, mountain bikers and beach cruisers, delivered as a library for their site, email and social.

    04
    Close-up of hands mounting a bike on the Kradl ceiling lift

Product and brand shoots

A typical client production is a one- or two-day shoot for an outdoor or lifestyle brand, built to give you a library of photo and video for every channel.

Bikes stored on Kradl ceiling lifts in a garage

Kradl

A two-day product shoot across three locations, showing how riders use the lift to reclaim space at home.

See the project

BLNDN trucker hat and haircare products styled poolside in Palm Springs

BLNDN Haircare

Product content for a haircare brand, built for their Shopify store, social, email and paid ads.

See the project

Barber giving a client a straight-razor shave at Mister Brown's Barbershop

Mister Brown's

Product and in-shop photography for a San Diego barbershop and its line of grooming products.

See the project

Pro racer Kelly Catale riding past a photographer at the Sea Otter Classic

Seven Cycles

On-location shoot at the Sea Otter Classic with pro racer Kelly Catale and photographer Wil Matthews.

Learn How to Take Great Photos for Your Business

Craig Gaulzetti with a custom bike at Summer Cycles

Summer Cycles

Shoots on the road and in the shop for a custom bike builder in Del Mar, California.

See the project

Rochelle Ballard on a surfboard in Kauai

Surf Into Yoga

A video course library for pro surfer Rochelle Ballard. We built the scripts and lesson plan, then managed the shoot in Kauai and the edit.

See the project

Meredith McConvill working at the Outdoor Industry Association booth at Outdoor Retailer

Trade shows and events

The content we produce often ends up on a show floor. We also plan event activations and staff booths for brands at shows like the Sea Otter Classic and Interbike, including the TASCO MTB takeover at Sea Otter and Zoca's booth at Interbike.

Read our guide to the best outdoor industry trade shows

Photographers and videographers we work with

We work with commercial photographers and videographers who cover outdoor, cycling, events and lifestyle. Follow the links to see more of their work.

Beagle looking out from the front seat of a car on a road trip

Meredith McConvill

Top Rope Media photographer. Much of the work on this page is hers.

@top_rope_media

Snowboarders hiking a sunlit ridge in Japan, shot by Celia Miller for Norrøna

Celia Miller

Senior producer and photographer. Commercial outdoor, apparel and product.

@celiamiller1

Road cyclist in motion, shot by Wil Matthews

Wil Matthews

Commercial and editorial, with a focus on cycling.

@visu_wil

Woman wading into the sea below the town of Positano, shot by Kat Reynolds

Kat Reynolds

Lifestyle and adventure.

@kat_reynolds

Portrait of a man in mirrored sport goggles and a retro jacket, shot by Jack Delulio

Jack Delulio

Video, including our NEA Representative Assembly coverage.

@notjvck

What a shoot with us includes

Licensing, usage and broadcast rights

When a photographer or videographer shoots for you, they usually keep the copyright. What you buy is a licence: written permission to use the work in specific ways. A clear licence is what lets you run a photo in a paid ad, on a trade show wall or in a partner's catalogue without a second negotiation.

What a licence covers

Where the work can appear (web, social, paid ads, print, trade shows, broadcast), in which countries, whether it is exclusive to you, and for how long. Terms of two to five years are common, and some agreements run in perpetuity.

Broadcast rights

Live events work the same way at a larger scale. Broadcasters pay for the right to air an event, and that agreement decides who can film, stream and share it. We work inside those rules at the Olympics and at the NEA Representative Assembly.

How we handle it

We agree usage with you before the shoot, write it into our contracts with photographers and videographers, and get signed releases from talent. You know what you own, and you can share it with partners or a parent company.

Projects with photo and video work

See all our projects

Planning a shoot?

Tell us about the product, the season and where the content needs to run. We will come back with a plan and a quote.

Get in Touch