marketing renewable energy sector

Industry Case Study

B2B Marketing in The Renewable Energy Sector

Marketing for the Renewable Energy Sector

Industry Overview

In 2023, having a solid marketing plan in the renewable energy sector is a must to keep you competitive!  Renewable energy is a rapidly expanding sector on both the supply & demand side of the marketplace.  However, service providers face a challenge when it comes to marketing their offerings.  Sales cycles are often long, decisions about what systems to use are usually complex, and customers are very cost-sensitive.  

Marketing Challenges

Effective marketing for the renewable energy sector has its hurdles.  It is easy to get buried in technical jargon and buzzwords faster than you can say #microgrid.  But…there is an opportunity for clean tech providers, solar, and renewable energy suppliers to create strategic, highly-focused campaigns.  Understanding your audience and providing clear calls to action is critical.

Solutions

Start with the big picture.  What is the overall business strategy for your renewable energy brand?  How can marketing efforts support that strategy?  Understanding your audience and building a relationship with them will be the top priority.   

As cost is a key decision factor, businesses that see your marketing campaigns may also be searching for financial support that results in low to zero net costs.  

Therefore, marketing in the renewable energy sector requires you to launch creative campaigns that provide solutions, cost incentives, and target their specific needs.

Take Aways

As energy systems that offset the cost, provide reliability and increase resiliency become more affordable, marketing in the renewable energy sector requires continual tweaking.  We can help your team be creative with infographic design, PR, email campaigns, and Google Ads.

Our Clients In Renewables

VECKTA is an energy marketplace that helps you connect with vetted suppliers to plan your path to renewable energy, lower emissions, and freedom from the aging power grid.

While marketing for the renewable energy sector can be challenging due to the constant changes in areas like regulations and tax credits, we built VECKTA a marketing strategy, then implemented this through email campaigns, advertising, PR, and social channels.  And at the end of 2022, we launched their new website!

We’ve helped VECKTA align sales and marketing efforts with a better website design that focuses more on UX or the user experience.  Therefore, we’re making renewable energy solutions easier to access!

EDF Renewables is a subsidiary of EDF.   EDF Powerflex provides distributed energy solutions for its customers in the commercial and industrial space with end-to-end solar, EV charging, battery storage, and microgrid services.

Marketing in the renewable energy sector can be challenging, however, we guided Powerflex through brand development and created a marketing strategy.   As with many B2B niche markets, audience and channel considerations were absolutely critical.

janel spliker nosco BOD

Getting the Job Done, and Having Fun in the Process

I've had the privilege of working with Meredith and Tyler at Top Rope Media in a number of capacities, from running social media at a multi-day event I host to managing and building out the new Mike Nosco Foundation website. 10/10, I highly recommend. I continue to be impressed with the professionalism, quality of work, and that we have fun in the process.

Janel Holcomb
Board Member, Michael P. Nosco Foundation / Mike P. Nosco Foundation
jack nosco event marketing nosco ride

Website Design & Development for The Michael P Nosco Memorial Ride

I have had the privilege of knowing Meredith McConvill through cycling and when it was time to update our website, she, her husband Tyler and their company, Top Rope Media was a natural choice for us. Meredith, having participated in the Mike Nosco Memorial Bicycle Ride, over the years, knew what it would take to bring our site up to the next level. We are excited to have this partnership with them, their professional insights, amazing ability to meet and exceed deadlines and how they present has been an excellent experience and we are confident those that use our website will feel the same!

Jack Nosco
Michael P. Nosco Foundation / Michael P. Nosco Foundation

Taking Your Surfing to the Next Level

Working with Top Rope Medi has been an intimate and progressive experience for my business!  Meredith and Tyler are very easy to work with, flexible, and present great ideas. They are able to apply what is needed to take my programs to the next level!

Rochelle Ballard
Professional Surfer / Surf Into Yoga

Marketing Support for Agencies

Meredith and Tyler are awesome additions to the Collective. They are knowledgeable, fun-spirited, and generally great peeps who know how to home in on the target market like a hawk stalking its prey. They approach every brand with a fresh eye, apply data-backed strategies, and execute on their deliverables in a timely and professional manner. Only top marks for Top Rope Media!

Erin Brosterhous
Founder, Blue Fire Collective / Blue Fire Collective

Marketing Your Outdoor Programs

Working with the Top Rope Media team has been fun, easy, and stress-free. I quickly gained confidence in their marketing know-how and effective processes, giving me assurance that our brand-building efforts were in good hands. Not only has TRM’s work increased our social and email follower engagement, but it has given me the freedom to focus on the big picture of the business.

Simon Montgomery
Chief Strategy Officer, Colorado Mountain School / Colorado Mountain School

Non-Profit Fundraising Through Google Ads

Meredith and Tyler have been such a joy and so easy to work with! They have a well-rounded understanding of nonprofit operations which saved us a lot of time upfront, and their approach to any project is really comprehensive. I especially appreciate that they are so personally involved in the adventure sports community in San Diego. It really shows through in how they conduct their work. I would definitely trust them to take on any digital ad campaigns!

Kaylie Erickson
Marketing Manager / Outdoor Outreach

Save Time and Get Better Results

As an outsourced CFO, marketing is not my area of expertise. Trying to handle it myself took far too much time, and the results weren’t optimal. It’s been such a relief to outsource my digital marketing efforts to Top Rope Media. Meredith and Tyler are approachable and knowledgeable. Their work has resulted in measurable improvements to my business, including increased social media engagement, more website traffic, and higher e-mail open rates. My only regret is not engaging them sooner!

Rosemary Linden
CEO, MomentumCFO / Momentum CFO

E-commerce Support & Athlete Ambassador Programs

Meredith has been an essential part of the TASCO team since 2017. She took the reigns and developed our TASCO Tribe, which has since grown to almost 60 ambassadors! Besides managing our brand ambassador program, Meredith supports TASCO with content writing, email campaigns, and event activations.

Nate Miller
Founder, TASCO MTB / TASCO MTB

Marketing for Health & Wellness Centers

As a small business in the Wellness field, our expertise is inpatient care and customer service, NOT informal marketing. When COVID-19 hit our business hard, we knew we needed help in marketing and getting the word out that we provide valuable services to improve mental and physical health that are essential ALL of the time and even MORE important during a pandemic that disproportionately impacts those with pre-existing conditions. Luckily, we found the team at TRM who has helped us develop a plan to effectively reach the greater population to improve appointment conversion rates from our marketing efforts. Their knowledge and expertise in marketing provide us with a consulting service to better improve our outreach to survive as a small business during these difficult times.

Kristen Knightly Campbell
Director, Catalyst PT & Wellness / Catalyst PT & Wellness

Membership Support

Top Rope Media has been indispensable in helping the San Diego Mountain Biking Association grow our member base, market our events, and design our Annual Reports. We rely on TRM as our marketing partner in so many ways. As SDMBA has grown we’ve been excited to expand that partnership, and find new ways to connect with our members with Top Rope’s help. Thank you, Meredith, for your professionalism, skill, and friendship!

Susie Murphy
Executive Director, SDMBA

Key Web Development & Digital Marketing Support

Top Rope Media designed and built three websites and set up our digital marketing infrastructure for our horse parks, Desert Horse Park & The Arizona Winter Circuit. The team also built and managed our emails, and provided critical digital marketing support as we got up and running with our West Coast operations. Despite short deadlines, Top Rope delivered a world-class website and continues to provide key digital marketing support for our parks.

Steve Hankin
CEO, Apex Equisport / Apex Equisport

Critical Marketing Resources

We worked with Top Rope Media to help create our marketing strategy for the promotion of our courses and to grow brand awareness. Top Rope Media has been an incredible partner – helping to focus our media efforts and brainstorm new and different ways to grow brand awareness and to better serve our students.  Tyler and Meredith have provided critical digital marketing services that have allowed us to grow the business and stay focused on avalanche education. Thanks, guys!

Sarah Carpenter
Owner, The American Avalanche Institute

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