Catalyst PT & Wellness

Project Highlights

In March 2020, the COVID-19 pandemic forced a lockdown and closures of bars, gyms, salons, restaurants, all non-essential businesses came to a screeching halt to help slow the spread of the virus.  Brian Wilson sought our advice on how to keep people engaged with the clinic while the doors were shut, and then again on how to increase massage and wellness appointment bookings once they were able to reopen in May.

In addition, Brian was also seeing new online physical therapy programs that directly competed with the in-person clinic services at Catalyst PT & Wellness.  Couple this with stress now at an all-time high, and many people working from home, and his wheels began to turn.

He could envision that more San Diegans would begin to seek help for their sore wrists, lower back, and shoulders from working in a non-ergonomic ‘home office’.  From taking up a new sport like running, because their favorite gym or yoga studio was closed. 

Instead of sitting back and waiting for people to book an appointment for physical therapy or massage, Brian took the reins and enlisted our help to direct digital marketing efforts for Catalyst PT & Wellness.

Therefore, we worked with Brian and his team to establish the following key areas where we would track conversions:

• Massage and Wellness Appointment Bookings
• Online Class Bookings using Mind Body
• Social Media Growth on LinkedIn, Facebook, and Instagram
• Email Sequences and Newsletter Sign Ups via Infusionsoft
• Increase in Website Traffic

Goals

During these uncertain times, self-care is more important than ever.   We are stressed about work, finances, family, and our friend’s health and wellness.  Therefore, with all this new stress, it’s been proven that physical touch significantly reduces emotional and/or physical stress and anxiety.

However, in this new age of social distancing, how could Catalyst PT & Wellness continue to see patients for physical therapy, massage, and wellness appointments?  Well, because they are a healthcare facility, Catalyst PT & Wellness was allowed to reopen and have put new COVID-19 procedures in place to ensure the safety of their staff and patients.

We, therefore, came up with a digital marketing game plan to get the word out and accomplished the following goals:

• Increased calls and emails for massage and wellness appointment bookings
• Streamlined content production, providing guidelines and weekly check-ins
• Developed an online course to allow for scaling of their Run Program
• Increased social media reach, engagement, and followers on LinkedIn, Facebook, and Instagram with more strategic planning
• Designed and produced videos to market Catalyst PT & Wellness and the Catalyst Run Program
• Created and managed monthly email campaigns and developed more succinct email automation sequences

 

“As a small business in the Wellness field, our expertise is in-patient care and customer service, NOT informal marketing.  When Covid-19 hit our business hard, we knew we needed help in marketing and getting the word out that we provide valuable services to improve mental and physical health that are essential ALL of the time and even MORE important during a pandemic that disproportionately impacts those with pre-existing conditions.

Luckily, we found the team at TRM who has helped us develop a plan to effectively reach the greater population to improve appointment conversion rates from our marketing efforts.

Their knowledge and expertise in marketing provide us with a consulting service to better improve our outreach to survive as a small business during these difficult times.”

Kristen Knightly Campbell
Doctor of Physical Therapy, PT Manager, Director of Massage
Catalyst PT & Wellness

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