Industry Case Study
B2B Marketing in The Renewable Energy Sector
Marketing for the Renewable Energy Sector
Industry Overview
In 2023, having a solid marketing plan in the renewable energy sector is a must to keep you competitive! Renewable energy is a rapidly expanding sector on both the supply & demand side of the marketplace. However, service providers face a challenge when it comes to marketing their offerings. Sales cycles are often long, decisions about what systems to use are usually complex, and customers are very cost-sensitive.
Marketing Challenges
Effective marketing for the renewable energy sector has its hurdles. It is easy to get buried in technical jargon and buzzwords faster than you can say #microgrid. But…there is an opportunity for clean tech providers, solar, and renewable energy suppliers to create strategic, highly-focused campaigns. Understanding your audience and providing clear calls to action is critical.
Solutions
Start with the big picture. What is the overall business strategy for your renewable energy brand? How can marketing efforts support that strategy? Understanding your audience and building a relationship with them will be the top priority.
As cost is a key decision factor, businesses that see your marketing campaigns may also be searching for financial support that results in low to zero net costs.
Therefore, marketing in the renewable energy sector requires you to launch creative campaigns that provide solutions, cost incentives, and target their specific needs.
Take Aways
As energy systems that offset the cost, provide reliability and increase resiliency become more affordable, marketing in the renewable energy sector requires continual tweaking. We can help your team be creative with infographic design, PR, email campaigns, and Google Ads.
Our Clients In Renewables
VECKTA is an energy marketplace that helps you connect with vetted suppliers to plan your path to renewable energy, lower emissions, and freedom from the aging power grid.
While marketing for the renewable energy sector can be challenging due to the constant changes in areas like regulations and tax credits, we built VECKTA a marketing strategy, then implemented this through email campaigns, advertising, PR, and social channels. And at the end of 2022, we launched their new website!
We’ve helped VECKTA align sales and marketing efforts with a better website design that focuses more on UX or the user experience. Therefore, we’re making renewable energy solutions easier to access!
EDF Renewables is a subsidiary of EDF. EDF Powerflex provides distributed energy solutions for its customers in the commercial and industrial space with end-to-end solar, EV charging, battery storage, and microgrid services.
Marketing in the renewable energy sector can be challenging, however, we guided Powerflex through brand development and created a marketing strategy. As with many B2B niche markets, audience and channel considerations were absolutely critical.
Getting the Job Done, and Having Fun in the Process
I've had the privilege of working with Meredith and Tyler at Top Rope Media in a number of capacities, from running social media at a multi-day event I host to managing and building out the new Mike Nosco Foundation website. 10/10, I highly recommend. I continue to be impressed with the professionalism, quality of work, and that we have fun in the process.
Website Design & Development for The Michael P Nosco Memorial Ride
I have had the privilege of knowing Meredith McConvill through cycling and when it was time to update our website, she, her husband Tyler and their company, Top Rope Media was a natural choice for us. Meredith, having participated in the Mike Nosco Memorial Bicycle Ride, over the years, knew what it would take to bring our site up to the next level. We are excited to have this partnership with them, their professional insights, amazing ability to meet and exceed deadlines and how they present has been an excellent experience and we are confident those that use our website will feel the same!
Taking Your Surfing to the Next Level
Working with Top Rope Medi has been an intimate and progressive experience for my business! Meredith and Tyler are very easy to work with, flexible, and present great ideas. They are able to apply what is needed to take my programs to the next level!
Marketing Support for Agencies
Meredith and Tyler are awesome additions to the Collective. They are knowledgeable, fun-spirited, and generally great peeps who know how to home in on the target market like a hawk stalking its prey. They approach every brand with a fresh eye, apply data-backed strategies, and execute on their deliverables in a timely and professional manner. Only top marks for Top Rope Media!
Marketing Your Outdoor Programs
Non-Profit Fundraising Through Google Ads
Meredith and Tyler have been such a joy and so easy to work with! They have a well-rounded understanding of nonprofit operations which saved us a lot of time upfront, and their approach to any project is really comprehensive. I especially appreciate that they are so personally involved in the adventure sports community in San Diego. It really shows through in how they conduct their work. I would definitely trust them to take on any digital ad campaigns!
Save Time and Get Better Results
As an outsourced CFO, marketing is not my area of expertise. Trying to handle it myself took far too much time, and the results weren’t optimal. It’s been such a relief to outsource my digital marketing efforts to Top Rope Media. Meredith and Tyler are approachable and knowledgeable. Their work has resulted in measurable improvements to my business, including increased social media engagement, more website traffic, and higher e-mail open rates. My only regret is not engaging them sooner!
E-commerce Support & Athlete Ambassador Programs
Meredith has been an essential part of the TASCO team since 2017. She took the reigns and developed our TASCO Tribe, which has since grown to almost 60 ambassadors! Besides managing our brand ambassador program, Meredith supports TASCO with content writing, email campaigns, and event activations.
Marketing for Health & Wellness Centers
As a small business in the Wellness field, our expertise is inpatient care and customer service, NOT informal marketing. When COVID-19 hit our business hard, we knew we needed help in marketing and getting the word out that we provide valuable services to improve mental and physical health that are essential ALL of the time and even MORE important during a pandemic that disproportionately impacts those with pre-existing conditions. Luckily, we found the team at TRM who has helped us develop a plan to effectively reach the greater population to improve appointment conversion rates from our marketing efforts. Their knowledge and expertise in marketing provide us with a consulting service to better improve our outreach to survive as a small business during these difficult times.
Membership Support
Top Rope Media has been indispensable in helping the San Diego Mountain Biking Association grow our member base, market our events, and design our Annual Reports. We rely on TRM as our marketing partner in so many ways. As SDMBA has grown we’ve been excited to expand that partnership, and find new ways to connect with our members with Top Rope’s help. Thank you, Meredith, for your professionalism, skill, and friendship!
Key Web Development & Digital Marketing Support
Top Rope Media designed and built three websites and set up our digital marketing infrastructure for our horse parks, Desert Horse Park & The Arizona Winter Circuit. The team also built and managed our emails, and provided critical digital marketing support as we got up and running with our West Coast operations. Despite short deadlines, Top Rope delivered a world-class website and continues to provide key digital marketing support for our parks.
Critical Marketing Resources
We worked with Top Rope Media to help create our marketing strategy for the promotion of our courses and to grow brand awareness. Top Rope Media has been an incredible partner – helping to focus our media efforts and brainstorm new and different ways to grow brand awareness and to better serve our students. Tyler and Meredith have provided critical digital marketing services that have allowed us to grow the business and stay focused on avalanche education. Thanks, guys!