San Diego Mountain Biking Association (SDMBA)

The San Diego Mountain Biking Association (SDMBA) is a San Diego based IRS 501c3 non-profit dedicated to protecting and promoting mountain bike access in San Diego County. SDMBA has thousands of members and volunteers that protect the trails, and bike parks, we love to ride!

Growing Your Membership Base

Top Rope Media has been indispensable in helping the San Diego Mountain Biking Association grow our member base, market our events, and design our Annual Reports. We rely on TRM as our marketing partner in so many ways. As SDMBA has grown we’ve been excited to expand that partnership, and find new ways to connect with our members with Top Rope’s help. Thank you, Meredith, for your professionalism, skill, and friendship!

Susie Murphy

Executive Director, SDMBA

Project Highlights

SDMBA supports its operations through individual annual memberships, as well as corporate and individual one-time gifts. Therefore, here are the key areas we are looking for growth:

  • New Member Sign Up
  • Existing Member Renewal
  • Event Registration

Goals

As the San Diego Mountain Biking Association (SDMBA) has grown, their 2 full-time staff are dedicated to trail work and advocacy for new trails and bike parks. Therefore, it has become challenging to maintain a consistent focus on marketing.

In addition, SDMBA is also limited as to how much time can be spent fundraising to increase both new members and membership renewals.  One of the main fundraising tools they use is hosting mountain bike rides and events throughout San Diego County.

When COVID-19 hit, all events were canceled or postponed. Therefore, we had to act quickly and transition spending away from advertising events, and gear up for more membership-focused messaging. Over the past few years, we have met the following goals:

  • Ensure better management and optimization of digital marketing through Google search, display, and remarketing ads
  • Create and execute membership growth strategies to increase new member sign-ups and keep the old ones coming back!
  • Create and manage promotional ad campaigns on both Facebook and Instagram
  • Develop better conversion tracking through the San Diego Mountain Biking Association’s CRM- Memberleap
  • Produce their Annual Report each year- compiling statistics and stories into easy-to-read graphics, copy and imagery

 

Check out the San Diego Mountain Biking Association’s latest Annual Report.  Also, have a peek at one of our Top Rope Media Digital Marketing Report for SDMBA Oct-Dec!