Marketing, Public Speaking
Apply to Be a Speaker and Be Seen as a Leader in Your Industry Speaking at conferences is a potent tool in the arsenal of modern marketing strategies. Whether you’re an expert in your industry or a budding entrepreneur, presenting at conferences and...
Digital Marketing, Marketing
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we’ve had the...
Digital Marketing, Marketing
Why Attend Industry Events and Tradeshows Are you searching for ways to get your products or services seen by more people? Do you want to be seen as a leader in your industry? If so, then attending industry events or tradeshows is a great tactic to add to...
Digital Marketing, Marketing
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Digital Marketing, Marketing
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Digital Marketing, Marketing
Creating your first Google Ad You may think Google Ads are extremely complicated to set up and actually see conversions from your effort. And this is often why many small businesses and non-profits do not use them as part of their marketing strategy. However,...
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