Our Story
EVeRY GREAT ADVENTURE STARTS WITH A STORY
Every great adventure starts with a story that inspires, connects, and drives people to take action. At Top Rope Media, our marketing team is here to bring your story to life.
For over 20 years, we have been working with brands in the outdoor and travel industry to do more than simply build e-commerce websites, design email newsletters, and create paid ads. We are storytellers and strategists who value efficiency and creativity, and we strive to deliver results when they matter most.
Creativity
Perseverance
Efficiency
Adventure
the top rope media Story
While we officially launched Top Rope Media in 2016, our team has been partnering with the travel industry and outdoor brands for over two decades to help them develop an authentic voice that speaks to their community and inspires action!
Inspire. Motivate. Create Action.
Top Rope Media is a full-service marketing agency built for outdoor recreation companies, travel and tour operators, and lifestyle brands that want to see results.
Instead of offering cookie-cutter marketing campaigns, we combine sharp strategy, marketing technologies, and inspirational storytelling to connect with your consumers wherever they may roam.
Whether you’re launching a new product, want to incorporate AI-driven tools into your website, or simply increase your bookings, Top Rope Media is your tour guide through the marketing wilderness!
Stand Out From the Competition.
The global outdoor recreation market was valued at $1.5 trillion USD in 2023, and it’s expected to reach $2.1 trillion by 2030!
Millennials and Gen Z are driving growth, with over 60% of adventure travelers under 40. This next generation of outdoor adventurers does not want things, they want an experience.
Top Rope Media can help you stand out from the competition and provide that experience across multiple platforms to reach potential customers around the world!
What does working with top rope media look like?
We tackle projects big and small for our adventurous clients that need to stand out in a crowded marketplace. Read one of the Top Rope Media Case Studies below to get better idea of who we work with, what we do, and how we do it.
Our Founders
Meredith caccese McConvill, CEO
In 2016, Meredith noticed the ‘gig economy’ was growing strong. Many outdoor adventurers were turning their side hustle into a full-time business. These newfound entrepreneurs did not have a marketing team to develop email newsletters, create paid ads, write blogs, or build an e-commerce website.
Therefore, instead of simply offering consulting services and providing a roadmap for the marketing ‘wilderness’, Meredith went a step further. She launched Top Rope Media and has taken the wheel for many of our clients, driving their marketing efforts.
Meredith has over 20 years of experience directing marketing, events and fundraising strategies for big organizations throughout the US and abroad. Originally from New York, you can read more here about how she got her start in the city that never sleeps!
With extensive knowledge of how to deploy marketing technologies that get results, Meredith helps you reach your audience across multiple platforms.
Meredith has been in the content creation game long before influencers were a thing. She also helps clients easily combine old school methods with new AI- driven technology. Besides being a marketing expert, Meredith is a former bike racer, enjoys rock climbing and snowboarding, and is a writer at heart. She even wrote a book with her dad about his family’s immigration from Italy to America!
Tyler McConvill, CHIEF OPERATIONS OFFICER
Tyler has been a passionate lover of outdoor pursuits from a young age. While growing up in Utah’s Wasatch Range, Tyler skied competitively, became a rock climber, and joined his family for camping trips across the Mountain West. It’s lead to a life of adventure and exploration, but always with such attention to detail.
When Tyler saw the growth of digital marketing in the early 2000s, he dove into in web development, SEO, and e-commerce systems. He understands the complex, backend challenges of running a website that features live video streaming and customized shopping experiences.
Tyler’s dedication to the details has lead to innovative problem-solving for high-profile clients with a global reach. He has over 15 years of experience leading both B2B and D2C marketing initiatives for brands in the outdoors, education, and travel industries.
At heart, Tyler is a data nerd, and he does the heavy-lifting for brands that want results. He carefully listens to each clients’ challenges, and uses it as an opportunity to innovate. For clients who keep a running to-do list of website maintenance and SEO hurdles they never seem to tackle, Tyler takes this off their plates. His work allows clients to focus on more important projects, like new business development!
giving back to the outdoorS, sports & Travel industries
Besides providing marketing solutions for outdoor recreation, travel and tour operators, and lifestyle brands, we give back to organizations that are making a difference in the places we climb, ride and play.
We volunteer our time and our services to brands like FIFA, the Olympics, and even local outdoor recreation partners! We are committed to making the outdoors and sports accessible for all. Click on an organization below to learn more.
