Our Story
Our Values at top rope media
At Top Rope Media, we value creativity, perseverance, efficiency, and adventure!
On our daily ‘adventures’, whether it be mountain biking, surfing, writing copy, or building a marketing plan, we strive to meet challenges head on and use these as an opportunity to innovate.
Creativity
Perseverance
Efficiency
Adventure
the top rope media Story
For over 20 years, Top Rope Media has partnered with lifestyle brands and outdoor organizations to help them develop an authentic voice that speaks to their community and inspires action!
Inspire. Motivate. Create Action.
We love grabbing our longboards and paddling out for a sunset session at Tourmaline in Pacific Beach. Skinning up a Wasatch peak in Utah for fresh powder turns at dawn. Or, feeling the granite beneath our fingertips as we place the last piece of gear and summit in Joshua Tree.
At Top Rope Media, our passion for the outdoors drives the projects we work on. It fuels the stoke with our brands to produce engaging content that creates action.
Stand Out From the Competition.
Outdoor activity participation continues to grow across the US, with more than 13.6 million Americans trying out a new sport last year. This next generation of outdoor adventurers do not want things, they want an experience.
We can help you provide that experience. Lifestyle brands and outdoor organizations that work with Top Rope Media reach new customers across multiple platforms. We keep your current audience engaged using brilliant website design, fresh photos, educational videos, and truly social posts. Through our combined effort, we help your customers find what they want when they want it.
What type of clients does top rope media work with?
We tackled projects big and small for our adventurous clients that need to stand out. Read one of the Top Rope Media Case Studies below to get better idea of what we do and how we do it.
Our Founders
Meredith McConvill, Co-Founder + CEO
In 2016, the gig economy was growing strong, and many outdoor adventurers were turning their side hustle into a full-time business. These newfound entrepreneurs did not have a team of people to help them share their latest mountain bike apparel or Wild Ideas podcast with a broader audience.
Instead of simply consulting, and providing a roadmap for the marketing wilderness, Meredith left her full-time job and founded Top Rope Media. She has taken the wheel for many of our clients, driving their digital marketing efforts. Her experience helps both outdoor and lifestyle brands reach customers on every step of their buying journey.
When it comes to non-profits organizations that are trying to grow their member base, Meredith’s coaching has generated over $2M in corporate sponsorships, grant funding and donor support.
Meredith has over 20 years of experience directing marketing and fundraising strategies for outdoor adventure brands throughout the US and abroad. Originally from New York, you can read more about how she got her start, and even wrote a book with her dad! She excels at bringing your brand to life and greeting your audience where they live, work and play.
Tyler McConvill, Co-Founder + COO
Tyler has been a passionate lover of outdoor pursuits from a young age. From skiing in the Wasatch, fishing trips on the Madison, and camping trips in the Wind River Range lead him to a life seeking the balance of adventure with the challenge of hard work.
Tyler and Meredith started Top Rope Media to realize their dream of day combining a love for the outdoors with a passion for marketing.
Tyler has over 15 years of experience leading B2C, B2B, and D2C marketing initiatives. He loves helping clients tell their stories and uncovering the opportunity within challenges big & small. At heart, he’s a data and SEO nerd.
We Love Where We Play
We give back to organizations that are making a difference in the places we climb, ride and play. Top Rope Media is proud to be a member of and a donor with the following organizations:
Do you need assistance with your digital marketing, event activation or fundraising? We support outdoor and lifestyle brands’ marketing needs through our core services including Brand Ambassadors + Corporate Sponsorship, Photo + Video Production, Social Media Management, Paid Social, Google SEM, Ecommerce Solutions, Web Development, Email Marketing, SEO & Content Production.