As a small business in the Wellness field, our expertise is inpatient care and customer service, NOT informal marketing. When COVID-19 hit our business hard, we knew we needed help in marketing and getting the word out that we provide valuable services to improve mental and physical health that are essential ALL of the time and even MORE important during a pandemic that disproportionately impacts those with pre-existing conditions. Luckily, we found the team at TRM who has helped us develop a plan to effectively reach the greater population to improve appointment conversion rates from our marketing efforts. Their knowledge and expertise in marketing provide us with a consulting service to better improve our outreach to survive as a small business during these difficult times.