best email marketing for successful campaigns 

If you’re searching for the best email marketing strategy to generate more revenue for your outdoor brand or non-profit, you’ve come to the right place!  We’ve jam-packed this blog with easy, actionable steps to help you be more strategic and improve your email marketing.  

Did you know that whether you sell bicycles or board shorts, email marketing converts better than social media??  It’s also the best way to remind potential customers about a product they might be interested in, to make a donation, or if they’ve left an item in their cart!

Therefore, this email marketing blog will focus on how to design your email, the types of automated emails you should set up, when to send your emails and at what time.  We’ve also included a whole section on brand partnership emails and brand collab emails as we get this question a lot from our clients about how best to handle.  But first, got a question that can’t wait??  Drop us a line! 

email marketing fun facts

Now then, here are a few quick facts about the best email marketing campaigns:

• More than 60% of emails are opened from a mobile device

   

• The average open rate for marketing emails is 20-25%, however since the Apple iOS 15 update, we’ve seen rates as high as 45% on average!

   

• Tuesday is the best day to send!
  

Did you know that more people are opening emails from their mobile phones than from their desktop computers?

best email marketing: 10 tips to sending better emails

We are big fans of DIY tips!  And the best email marketing is often done in-house.  Therefore, here are steps you can implement today to improve your emails!

1. SET UP YOUR EMAIL AUTOMATIONS

All of the best email marketing platforms will allow you to set up automated emails.  Whether you use SalesForce Marketing Cloud, Shopify, Klaviyo, Mailchimp or others, you will have automations available.  Keep in mind, they may be called email automations, but can also be referred to as customer journeys, drip campaigns, push notifications, etc.

Here are just a few examples of email automations you can create:

• Welcome email 
• Abandoned cart email
• Reengagement email
• Repeat customer email
• Email nurture series

While email automations are labor-intensive it is worth your time to set these up!  Think about how you receive that reminder email from a brand you like, “Looks like you’ve forgot something…don’t worry, we saved it for you.”  It may seem cheesy but it is effective!

2. BEST LENGTH FOR EMAILS: Keep ‘EM short

Your readers will spend an average of 2-10 seconds reading your email.  So, keep ’em short and to the point!  If your subscribers see long paragraphs of text, will they keep reading or unsubscribe?  Will they save your email for later, but then never read it?

Therefore, here are a few tips to tighten up your email copy: 

• Use no more than 3 main sections per email. 
• Keep each section to 2-3 sentences max. 
• Create calls to action and linked text. 
• Direct traffic to your website to read a full blog or view product specs!
• Make it easily skimmable! 

finding it hard to trim that email campaign Copy? 

If you do have a lot to say, then revisit your email goals and your email frequency.  Perhaps you need to send a weekly email instead of 2x per month?

As an example of a short and sweet email we love, see AFAR Magazine‘s Daily Wander email below.  We receive 1-2 a week (you can receive them daily if you’d like), and we open them 99% of the time to read about new destinations, travel tips, and get inspired!

Other things we love about AFAR Magazine’s emails:

• There’s big, beautiful imagery
• A small amount of text
• Links to read more if you’re interested
• 2-3 main sections
• Even a weekly trivia question!

Here’s another example of a section in AFAR Magazine’s recent email that caught our attention:

As we’re in Europe at least once a year, you bet we’re clicking to Read More…especially because we want to be at Tour de France this summer!!

3. use visuals throughout your email campaign

Even the best email marketing campaign you roll out may not be as exciting and eye-catching as a travel piece.  Therefore, use visuals throughout your email. These can be graphics, embedded videos, lifestyle images, ambassador spotlights, and product shots.

In addition, unique, branded graphics at the top of each section can give your readers an easy way to identify the topics covered in your email.  Remember, your emails must be easily skimmable!  Not good with graphic design?  Or not familiar with Adobe Illustrator or Photoshop?  Try Canva! 

Remember to use alt tags and link each image in your email back to your website so your readers can learn more about that image quickly!

In addition, visuals could also mean a colorful section divider and calls-to-action (CTA) buttons.  More on these in a bit!  However, keep your paragraph text to black or grey to make it easy to read.  Lastly, leave white space to give your readers’ eyes a chance to rest! 

4. segment your email list

Segmenting your email list can help you to customize your message, target specific audiences, and improve your conversion rates!  Here are a few ideas for list segmentation for your email campaigns:

• Location segmentation: send different emails based on the location of your readers!
• Send a more personalized message, or a promotional offer from your Founder to your most active subscribers.
• Resend to non-openers: resend your monthly email (a few days later) to anyone that has not opened it. Remember to change both the Subject Line and preview text.

Here’s an example of a graphic we created for our clients at Source Endurance, a coaching company that offers training plans, camps, and one-on-one coaching.

5. include calls to action in your emails

A call to action or CTA in your email campaigns helps your reader learn more, buy your product, or make a donation.  Don’t assume they will click on your website link, and search for the items mentioned in your email.  Or make their way to your donate page, and make a gift.

Instead, give your reader highlighted (or underlined) links to click on, and CTA buttons in each section.  Include these throughout the email.

Another reason we strongly recommend adding CTA’s?  The new email privacy protections in place for Apple iPad or iPhone users!

6. Up Your Font Game

Although Arial and Times New Roman are the most common fonts, today there are thousands of options to choose from!  Use an easy-to read font for the email paragraph text.  A sans-serif is best here, one without those little ‘feet’ hanging off the letters.

A serif font, the ones with the ‘feet’ or cursive in nature, can be used for titles or headings.  But, ensure it’s legible on both a desktop and mobile phone.  All email platforms will let you preview your email before you send it!

Another tip is to play around with font size.  A 10 or 12-point font might be great for your internal text only emails.  However, for your email marketing campaigns, we suggest bumping up the font size to 14-point or 16-point at a minimum!  This is because so many readers will check their email from a mobile phone. 

Also keep in mind, if your audience skews a bit older (50+) they might find a small or cursive font very hard to read!

A sans-serif font and a larger font size makes Recreation.gov’s email easy to read. In addition, the CTAs give you even more incentive to engage! 

7. create short, intriguing subject lines

Here’s where you can really make an impact in your email campaign open rates.  Take some time to word-smith that Subject Line!  And, use no more than 6-9 words. 

In addition, you can use CAPITALS to help your email stand out in someone’s inbox.  Words like SALE, SAVE 50%, COMING SOON, and SAVE THE DATE all work very well.  Use emojis sparingly, 1 is often enough.

Lastly, make sure to include some preview text to let your reader know what else you’ve included in your email that might make them open it. 

8. best days to send marketing emails

Are you also wondering what the best days are to send a marketing email?  Well, we see the highest open rates on Tuesday, Wednesday, or Thursday. 

However, if we are launching a weekly sale or a holiday campaign, we may drop emails on other days as well.  

Here’s a quick example of why the subject line and an emoji or two can help. Which email in my inbox above stands out to you the most?  Yes, I remembered to get a Valentine’s Day gift! 

9. best times to send marketing emails

What time should you send your email?  We typically send marketing emails between 7-10am.  However, consider what time zone you are sending your email to.  If most of your opens come from the east coast or Europe, set your email campaign to drop during their early morning hours. 

If you use Mailchimp, tools like Time Warp or Time Optimization are amazing!  Mailchimp not only helps you determine the best time to send your email based on previous email results, but they can also drop your email at the same time in each time zone.  Therefore, everyone on your list will get your email campaign at say 8am their time.

10. create ways for people to sign up for your email list

Now that you’ve got lots of DIY tips to send the best email marketing campaigns, how do you plan to grow your list??  It’s okay if you haven’t thought of this yet! 

After you’ve set up a list or created a new audience in your email marketing platform, you need to establish methods to add new people to the list in the future.  Here’s a few ways we add new people to email lists for our clients:

• Social media posts that send readers to a newsletter sign-up landing page (and yes you should sign up for our newsletter if you’re not already on the list!!)
• Point of purchase option for email list sign-up (in store or online)
• iPad stations at events and conferences
• Newsletter sign-up box in your website footer (a must!!)
• Website pop-up

Whatever you decide, make it easy for potential customers to opt-in, as well as opt-out should they decide your emails are no longer relevant.

 11. EMAIL MARKETING x BRAND PARTNERSHIPS

Okay, I know we said Top 10, but this goes to eleven because it’s that important.  People know a brand partnership email when they see it in their inbox.  They can smell it a mile away.  ‘Yeti + Red Bull’, ‘Burton and Big Agnes’, ‘Surfline x Solento Tequila Collab’, ‘Tour de France and STRAVA Sweepstakes’. 

While brand partnerships can help boost your brand, and expose you to hundreds or thousands of potential new customers, tread carefully when it comes to sending a brand collab to your loyal email subscribers!  

Branded Email Partnerships

need help with your email MARKETING?

Need help getting started, or want us to create and manage your email marketing campaigns?  Let’s chat!  Also, check out other posts we’ve written about email marketing:

• How Your Email Marketing will be Affected by Apple’s iOS15 Updates
• How to Send Better Emails
• Types of Email Marketing Services 

To learn more about what we do on the regular, follow Top Rope Media’s adventures on Instagram, Facebook, or Twitter.

Until next time, happy emailing!

– Meredith McConvill, Top Rope Media

Starting a Business: How to Turn Your Side Hustle Into a Full-Time Gig

Those classic Frank Sinatra lyrics, “If I can make it there, I’ll make it anywhere,” are always on my mind when I start something, or someplace, new.  Born and raised in Staten Island, New York, ‘making it’ to me as a young woman meant:

• Having an Upper East Side apartment in Manhattan
• A city job that required a leather briefcase (when it was still cool to carry one)
• Scoring a good table for brunch on a Sunday at Bubby’s
• Getting in my 6-mile evening run around Central Park
• Paying all my own bills!

Maybe I watched too much Sex and the City.  But, I remember the first time I felt like I had truly ‘made it.’

Starting a Business: In the Trenches

It was July 1999, and I had successfully achieved all of the items listed above.  Yet my career was still on a low simmer.

I was standing in front of my office fax machine at New York City Parks & Recreation (well before Leslie Knope made working at Parks & Rec a cool place to be).  Our team was reviewing the final plans for ‘Moon Day in Central Park’, an event to celebrate the 30th anniversary of the landing on the moon.

At this time, I managed partnerships, fundraising, and events with NYC Parks & Recreation.  Yet this was my first big production in Central Park.

I had pitched a lot of brands to sponsor the event.   In addition to generating sponsorships, I was also in charge of public relations.  I pitched several newspapers and magazines each day to get the word out.  Keep in mind that this was 1999, long before the internet and social media had taken hold!

It was at this time, still standing at that fax machine, that I got the call.  Moon Day would be featured in the New York Times and a quote from me would be included.

It was a small piece, but I was giddy.  It was happening.

Gaining Confidence in Your Small Successes

The event turned out to be a big success for our team!  From Neil deGrasse Tyson to the CBS broadcast of the lunar landing.  In addition, a perfectly timed spot with Park’s Commissioner Henry Stern and Buzz Aldrin riding across Sheep’s Meadow in Omega’s Lunar Rover was the icing on the cake!

The day would not have been possible without generous contributions from CBS, Omega, and from Target.  At the time if you can believe it, Target was a small, relatively unknown company.  They would not open their first store in Manhattan for another decade!

Therefore, I was thrilled when Target said yes to my pitch for the title sponsorship of Moon Day and I’m happy that Target’s relationship with NYC Parks & Rec continues to this day!

Starting Up: Branching Out to Freelance Work

After Moon Day, my talent for coordinating logistics and raising awareness continued to grow.  I began freelancing.  And my experience in marketing and events for outdoor organizations, and landing good PR for high-profile clients, was on the rise.  I took on the following events:

• NHL All-Star Weekend
• Lake Placid Film Festival
• Dinner in Central Park with Isabella Rossellini (did you know she’s a big-time bird watcher??)
• UC San Diego Women’s Conference

However, my favorite freelance position was working as part of NBC’s Operations Team for 3 Olympic Games: 2002 Salt Lake City, 2004 Athens, and 2006 in Torino!

Creating a Home Base for Your Small Business

I traveled from New York to LA.  Sydney to Athens.  London to Milan.  To really start my business, I needed a new place to call home, and to keep track of my growing collection of outdoor and adventure gear!

I also needed to be closer to the outdoor and lifestyle brands I wanted to work with.

San Diego became that place in 2004, and although a far cry from New York’s Central Park, the incredible people, the never-ending sunshine, and the easy access to the great outdoors are hard to beat!

Even with a home base, the journey of turning your side hustle into a full-time business is ever-changing.  This idea of starting up Top Rope Media came about in 2015 when I still had a full-time job. Then it simmered along into 2016.  Finally, in June 2016, I left my full-time job at UC San Diego to start my business and grow Top Rope Media.

Starting a Business: Do What You Love

Now here we are in 2024, and from starting a business to scaling it up, I continue to remain focused on doing what I love.  I still enjoy meeting new people in the outdoor industry.  Learning about their marketing woes, and thinking, hey, I can fix that!

It’s still exciting to build relationships between big brands and small non-profits.  To grow memberships by helping people become better connected to a cause they love.

I even took some time to write a book with my 91-year-old dad last year!  You can learn more about it and pick up a copy here!

Although the days of standing in front of my trusty fax machine and sending out personalized press releases and proposals are long gone, I still personalize my messages and send out monthly communications.  However, I now use a more rapid-fire method of digital marketing!

Starting Up: Building Brand Loyalty

As a strong, competitive woman, I am focused on getting to the finish line and often forget to enjoy the journey.  It is important it is to keep people connected with your journey, your triumphs and setbacks. 

Building your brand and building brand loyalty means staying in touch with those who have helped you get to where you are.  Staying connected with your audience, ambassadors, and brand champions.

You can’t just keep selling and pushing your widgets.  You need to give your audience valuable content that they can use. That’s why we write monthly blogs with marketing tips.  In addition, we share curated content from industry leaders or unique stories we think our readers might like.

As an example, we provide step-by-step instructions for do-it-yourselfers to tackle the following:

• How to Set up Google Ads
• Increase your Social Media Followers
• Create Facebook and Instagram Ads
• Send Better Email Campaigns

Other ways to keep your fans engaged?  Fill them in on the latest successes for your company.  Ask for referrals!  You will always get better clients from a referral than you ever will by running an ad!

Final Thoughts: Enjoy the Journey

Reflecting on what you’ve accomplished gives you the opportunity to enjoy the journey again.  It’s similar to that feeling you get when you climb a mountain.

The sweaty palms, the adrenaline rush.  That whipper you take as you fall from exhaustion, or from a misplaced hand or foot.

Then a second after the fall, there’s the catch by your belay partner holding the other end of the rope.  You’re safe.  Yet instead of calling it quits, and being lowered to the ground, you steady yourself.  You raise your head and continue on your journey.  You start fresh.

– Meredith C. McConvill, Top Rope Media

Make a Charitable Donation and Get a Tax Write-off

Ever made a charitable donation to support your favorite non-profit organization?  Perhaps you’ve clicked their ‘Donate Now’ button in their email campaign.  Or, ‘Join Now’ on their Facebook or Instagram post.  If so, that’s great!  As I’ve worked in non-profit fundraising for over 20 years, I know first-hand how much every dollar counts this time of year.

Did you also know that if you are a small business owner, charitable donations can help you enhance your brand reputation, foster goodwill within your industry and local community, and align your business with a meaningful cause?  Most importantly, charitable donations to 501c3 organizations are tax-deductible!  In this blog, we will review:

1. Key Dates for Non-Profit Fundraising
2. Tax Write-Offs
3. Give a Gift of Membership or In Honor of a Loved One
4. Top Non-Profit Organizations to Give Back to
5. Next Steps: A Checklist for Small Business Owners
6. Other Ways to Give Back

Before we dive into giving back and saving on your taxes, if you need non-profit fundraising help for your organization, drop us a line, and let’s start at the trailhead together!

DROP us a line

When to Make a Charitable Donation: Key Dates for Non-Profit Fundraising

The biggest season for gift-giving, charitable donations, and fundraising begins just after Thanksgiving and ends on New Year’s Eve.  Giving Tuesday kicks things off, the Tuesday after Thanksgiving, then tax write-offs are top of mind with many people making a year-end gift by midnight on New Year’s Eve.

No wonder your inbox is flooded with emails from your favorite non-profits asking you to make a charitable donation this time of year!  Here are a few more facts about when people make donations and how it affects fundraising efforts:

• 31% of annual giving occurs in December

• 12% of all giving happens in the LAST 3 DAYS of the year

• 28% of non-profits raise between 26-50% of their annual giving from their year-end ask

TAX WRITE-OFFS for Charitable Donations

In addition to making a gift to support your favorite non-profit organization, you may also be able to write off your contribution when you file your taxes.  How?  Make a charitable donation to any 501c3 non-profit and save your receipt.  Submit it when you file your taxes.  More on this below including a checklist!

Give the Gift of membership or a Gift in Honor of a Loved One

Now you know why non-profit organizations ask you to make a year-end charitable donation during the holidays.  In addition, being philanthropic just makes you feel good this time of year.

In addition to making a charitable donation, gifting a membership to a non-profit organization is another way to give back!  You can say thanks to that family member, co-worker, or partner who has gone above and beyond this year.  Furthermore, you can make a gift in someone’s name to support their favorite non-profit.

Need help choosing who to give back to?  Well, by supporting one of the organizations below, you give the gift of freedom and adventure.  Plus, you can make a real difference in someone’s life.

Charitable Donations: Top Non-profit Organizations to Give Back To this Holiday Season

1. National Parks Foundation

With the amount of camping and travel we love to do, the National Parks Foundation is at the top of our list.  Not only does a charitable donation to the National Parks Foundation support our public lands, but you can enjoy these spaces with your family and friends!

What does your funding support?  Programs like the Foundation’s Open OutDoors for Kids Program, which has made it possible for over 1 million kids to visit our National Parks, for FREE!  You can also support our national parks by buying one of the following passes:

• Annual Pass- $80
• Military Pass– FREE!
• Senior Pass– $20/year or a lifetime pass is $80…what a deal!
• 4th Grade Pass– FREE!
• Access Pass– FREE!

Pro Tip:  A National Parks Annual Pass makes a great gift for the adventurer in your family.  Just make sure you drop the proper hints you want to adventure with them!

2. mountain biking and cycling associations

We LOVE cycling in all of its forms- road cycling, gravel riding, mountain biking, and beach cruising!  There are so many organizations that can help you give back to improve bike trails, bike access, and better bike lanes.  Here are just a few of our favs we donate to:

• The San Diego Mountain Biking Association (SDMBA)- Improves trail access and trail maintenance in San Diego County
• The National Interscholastic Cycling Association (NICA)- Helps get more kids on bikes through its programs and leagues
• People for Bikes- Gets more people riding bikes and makes bike riding safer!

We love seeking out thoughtful gifts, but you don’t have to spend a lot of money. Handmade gifts, homecooked meals, or a night of camping are very easy and affordable!

3. Coonhound & Foxhound Companions

We loved the opportunity to work with Coonhound Companions to build them a new website in 2024!  We did this for free as part of our commitment to supporting non-profits that work in areas we are passionate about.  As the owner of three coonhounds in 15 years, we have been overjoyed to share our lives with such a gentle, smart, and adorable hound breed.  We still have Lucy, a black and tan coonhound, and at 13 years old, she nudges us for her walks, she makes us smile, and everyone always wants to say hi to her and pet her long ears!

The team at Coonhound Companions, which is run by volunteers, advocates for coonhounds and foxhounds as family companions.  They provide education and resources, tips on adopting a hound, and in their weekly social posts, they highlight the ‘Adoptable Coonhound of the Week’ by sharing a rescue organization or shelter that has a coonhound up for adoption!  Make a charitable donation to Coonhound & Foxhound Companions and help this tiny organization grow and continue to support this beautiful hound dog breed.

4. Canine Companions for Independence (CCI)

We all love our furry friends.  But for adults and children with disabilities, the cost of owning a well-trained companion dog on top of medical bills can often be overwhelming.

That’s why we love Canine Companions for Independence (CCI)! CCI provides highly-trained assistance dogs to those in need at no charge, enriching the lives of the recipient, and providing a partner that will join them on every adventure.

We know a few folks who have generously helped raise CCI dogs over the years.  Along with those who are recipients of a CCI puppy.  When you make a charitable donation, it is so rewarding to know you’ve truly helped make a difference in someone’s life.

A gift to Canine Companions for Independence provides more than just a furry friend. They can help people get outside!

5. avalanche awareness and education

When the snow begins to fall, we head to the mountains for skiing, snowboarding, and backcountry adventures!  Read more about one of our very first backcountry adventures, and what we learned about avalanches.  If you too love wintertime exploring outside of the ski resort, there’s a few non-profit organizations you can support with a tax-deductible charitable donation:

• The Utah Avalanche Center (UAC) provides education and information about avalanche risks.  Furthermore, they provide essential up-to-date information through their website and an easy-to-use FREE app! As someone who uses the UAC app all winter long for backcountry travel, this is truly a lifesaver.
• The American Avalanche Association (AAA) mission is to keep people safe through education, professional development, outreach, and research.
• The Friends of the Colorado Avalanche Information Center (CAIC) supports avalanche forecasting and education in Colorado.

6. homes of hope – youth with a mission

One October morning in 2019 we journeyed into Baja, but not for our usual surf session or wine tasting.  Instead, we met up with a team of people, and together we gave back by building a house for a Tijuana family that had no home.

Their story was one that the Youth With a Mission (YWAM) – Homes of Hope San Diego/Baja Chapter hears each day.  A young family with two kids, trying to make ends meet.  While my husband and I are not very religious, we believe in the power of giving back.  So we donated funds, and our time, and provided the physical labor to help make a difference, not only for a family but for a community.

So whether you want to make a charitable donation, or go to Baja with your family, friends, co-workers, or another organization, Homes of Hope will provide transportation, all the materials, tools, and expert builders.  Build something incredible this holiday season!

7. WISE- Women in Sports + Events

Women are having more than just a moment.  This movement and growth of women’s sports and more women leaders in off-the-field decision-making roles is creating systemic and sustainable change in the sports industry and the wider culture.

it’s only the beginning. We can do more. As members of of local chapter of WISE- Women in Sports + Events, we help to be the change-makers here in San Diego!  As a nationwide organization, WISE offers networking opportunities, mentorship, and events to help educate and empower women in sports.  By becoming a member, you can help turn the tide!  Learn more about membership here, or find a local event near you.

Outdoor Outreach gets San Diego’s at-risk youth out surfing, snowboarding, rock climbing, hiking, and mountain biking!

8. Outdoor Outreach

Outdoor Outreach is a San Diego-based non-profit whose mission is to connect youth to the transformative power of the outdoors.  Since 1999, Outdoor Outreach has introduced at-risk youth to mountain biking, surfing, rock climbing, snowboarding, hiking, and kayaking.

The best way to support Outdoor Outreach is to make a charitable donation or better yet, volunteer for one of their outdoor adventures!  This was where I introduced to the organization, through volunteering on a mountain bike adventure.  It left such an impression that I kept volunteering, and we have since gone on to help them rebuild their website!

9. PARKS CALIFORNIA 

As we live and travel most often along the coast, Parks California is another great non-profit organization that supports our local California State Parks.  Parks California is dedicated to expanding programs, amenities, and resources so that all people have the opportunity to build lifelong, meaningful connections with nature!

Another way you can support California State Parks is by purchasing an Annual Pass or an Explorer Pass.  And, parents with 4th graders?  You get in FREE to 19 parks within the California Parks System!

10. American Alpine Club (AAC)

For those of us who enjoy feeling the granite between our fingertips, climbing ever so slowly towards the sky, look no further than the American Alpine Club (AAC).  With just a rope and a few pieces of gear linking us to the Earth, rock climbing is one of our favorite activities to do while traveling.

What does the American Alpine Club membership include?

• Educational resources & AAC publications
• Gear discounts
• Grant funding– for explorers, researchers, and your everyday climber who has a big dream!
• Rescue and medical coverage
• Support for AAC’s advocacy and community work

A membership with the American Alpine Club provides more than just a tax break or a cool sticker for your adventure van!

Rock climbing is one of our favorite sports to better explore the mountains, and having an American Alpine Club membership gives us peace of mind.

Charitable Donations: A Checklist for Small Business Owners

What are the next steps to take to make a charitable donation that makes a difference and allows you to save on your taxes?  As a small business owner, we know every dollar counts.  Here’s a checklist to help you make a charitable donation and ensure you get that tax write-off:

Choose Your Favorite Non-Profit and Make Sure They are a Qualified Charity:

Reach out to an organization or identify a non-profit that supports a cause you love.  Don’t have one yet?  Find out what non-profit fundraising efforts are happening in your area!  Then verify the organization is a 501(c)(3) or a tax-exempt organization.  They should have their 501c3 number on their website or on their giving donation form.

Besides 501(c)(3) organizations, the IRS recognizes several other nonprofit designations with specific purposes and tax benefits.  These include:

1. 501(c)(4): Social welfare organizations, such as civic leagues, focused on community well-being or advocacy groups.
2. 501(c)(6): Business leagues or trade associations promoting industry interests.
3. 501(c)(7): Social and recreational clubs (e.g., sports clubs) for members’ benefits.
4. 501(c)(19): Veterans organizations supporting service members.

Contributions to these entities may not always be tax-deductible, so verify eligibility beforehand.

Decide What to Donate:

You can contribute cash (which earns you a larger tax write-off), professional services, or useful items that the organization might need.  Keep in mind, if you make a donation and get something in return, like a ‘free gift with purchase type of offer’, your donation may not be fully tax-deductible.

Get a Receipt:

Obtain receipts or written acknowledgment for all contributions, especially those over $250.  Record contributions and maintain clear records for tax filing.

Understand Deduction Limits:

The deduction caps for charitable donations depend on your business structure and income.  For sole proprietors, partnerships, and LLCs, donations are reported on personal tax returns and typically capped at 60% of adjusted gross income (AGI) for cash donations, with lower limits for non-cash contributions.  Corporations face a cap of 10% of taxable income.  If you reach the maximum allowable deduction, you won’t be able to deduct further contributions that year, though unused deductions can often carry over to the next tax year.

Consult a Tax Professional:

You can ensure compliance and maximize benefits by speaking with a tax professional.  TurboTax and Quickbooks are helpful, but often a professional is going to go a step further to help you maximize your savings.

File Appropriately:

Make sure you file ahead of the April 15th deadline, apply for an extension, or if you file quarterly, include all receipts from that period in your fillings.

Other Ways to Make a Charitable Donation: Volunteer or Give a Social Shoutout

Is your small business not in a position to make a significant year-end gift?  Well, whether it’s $5, $50, or $500, every contribution helps your favorite non-profit.  A latte at your local coffee shop or that hand-crafted beer costs more than a $5 monthly contribution to a local outdoor organization.

Looking for other ways to give?  Consider volunteering, or showing your love on social media.  Even something as simple as using their hashtag or mentioning them in your next Instagram post will help create brand awareness!

Do you have a favorite organization you support that could use help with non-profit fundraising or marketing?  We’d love an introduction!

To learn more about what we do on the regular, follow our adventures on Instagram, Facebook, or X.

Until next time, happy giving and happy adventuring!

– Meredith McConvill, Top Rope Media