Marketing Blog
Our marketing blog provides Step-by-step digital marketing tips. So be inspired, motivate your team and create action!
Check out the posts below for marketing tips and strategies built specifically for the outdoor industry, health and wellness clients and lifestyle brands.
Holiday Marketing Campaigns: Tis the Season to Sparkle
Holiday Marketing Campaigns: Tis the Season to Sparkle! As winter approaches, brands need well-designed holiday marketing campaigns to capture seasonal shoppers. We all remember those Budweiser holiday ads with the majestic Clydesdales pulling a Budweiser...
Top 10 Travel Trade Shows for Tour Operators, Hotels & Destinations
Top 10 Travel Trade Shows for Tour Operators, Hotels, and Destinations As adventure travelers and experienced marketers, we know you have many options to advertise your tours and travel packages. Whether you're selling luxury tours or ski packages at stellar...
The DIY Guide to Creating Facebook and Instagram Ads
The DIY Guide to Creating Facebook and Instagram Ads In today’s digital age, leveraging social media to advertise your outdoor, travel, or lifestyle products is essential. Especially when people spend 2.5 hours on average on social media a day! Facebook and...
Bye Bye Third-Party Cookies: New Regulations for Tracking Your Customers
Bye bye third-Party Cookies: new tracking regulations are coming In today's privacy-conscious digital landscape, we have long gotten away with using third-party cookies to tracking a potential customer's online behavior. In addition, these third-party tracking...
What is GDPR: The EU’s Data Protection Law
What is GDPR: The EU's Data Protection Law What is GDPR and how does it affect you? In the simplest terms, GDPR stands for General Data Protection Regulation and it is a European Union law that protects the privacy and security of EU citizens and residents. ...
5 Highly Effective Marketing Strategies for Startups On a Mission to Save the Planet
Marketing Strategies for Startups on a Mission to Save the Planet In an era marked by growing environmental concerns, B2C and B2B startups dedicated to solving the world's most pressing issues play a pivotal role in shaping a sustainable future. However,...
2024 Social Media Best Practices
2024 Social Media Marketing and Best Practices Wondering what the social media best practices are and why it seems harder than ever to gain followers, likes, or engagement? Well, you are not alone. In this blog, we will focus on what's new in 2024! We'll...
Travel Marketing: 5 Tips to Book Your Vacation Packages, Cruises, and Tours!
Travel Marketing: How to Promote Your Tours and Vacation Packages As the world emerges from the chill of winter, travelers eagerly anticipate the warmth of spring and the sun-kissed adventures of summer! For tour operators, hotel chains, cruise lines, or...
Email Authentication: How Google Changes Will Affect You
Businesses Scramble as Google's Email Authentication Changes Take Effect In the ever-evolving landscape of digital marketing, email remains a cornerstone for you and your business to connect with your audience. However, recent changes in email authentication...
How to Find Work as a Brand Ambassador: Get More Than Just Free Gear
Finding a Job as A Brand Ambassador or Influencer Interested in finding a job as a brand ambassador or influencer? And getting more than just free gear? Here are some thoughts as to why you would want to represent an outdoor brand: Get paid to do what you...
Best Business Names: How to Pick a Name for Your Business
Business Names: How to Pick the Best Name or Rename Your Company We all recall the words spoken by Juliet about her Romeo: “What’s in a name? That which we call a rose by any other name would still smell as sweet.” — WILLIAM SHAKESPEARE ...
What Makes Good Branding?
Good Branding: How to Create a Unique and Memorable Brand Identity Amidst the groundbreaking technologies and sustainable practices, there's one often underestimated factor that emerges as a powerful catalyst for success: good branding. In a world grappling...
How to Generate Good Press: The Power of Public Relations (PR)
Generating Good Press: The Power of Public Relations (PR) for Your Company In today's fast-paced, yet environmentally-conscious world, building and maintaining a positive, earth-friendly image for your company is crucial. Did you know that with public...
Speaking at Conferences: Why You Should Apply to be a Speaker
Apply to Be a Speaker and Be Seen as a Leader in Your Industry Speaking at conferences is a potent tool in the arsenal of modern marketing strategies. Whether you're an expert in your industry or a budding entrepreneur, presenting at conferences and trade...
Marketing for Cleantech Companies
Marketing for Cleantech Cleantech is an emerging sector within the energy industry, dedicated to developing and implementing technologies that have a reduced environmental impact when compared to more traditional counterparts. At Top Rope Media we've had the...
Industry Events and Tradeshows: Successful Marketing Strategies
Why Attend Industry Events and Tradeshows Are you searching for ways to get your products or services seen by more people? Do you want to be seen as a leader in your industry? If so, then attending industry events or tradeshows is a great tactic to add to...
B2C vs. B2B Marketing Strategies: What’s the Difference?
Comparing the Differences Between B2C vs. B2B Marketing Strategies Does marketing for B2C (business-to-consumer) vs. B2B (business-to-business) differ that much? Yes, and in several key ways, including target audience, messaging, channels, and strategies. In...
Using AI for Blog Posts: 5 Steps to Get Started with Content Creation
Using AI for blog posts + Content creation Can and should you use AI for blog posts and writing other content? Yes! As blogging evolves, it continues to play an important role in driving traffic to your website and search engine optimization (SEO). Since we...
Creating Your First Google Ad: The DIY Guide to Advertising on Google
Creating your first Google Ad You may think Google Ads are extremely complicated to set up and actually see conversions from your effort. And this is often why many small businesses and non-profits do not use them as part of their marketing strategy. However,...
Google Ads: The DIY Guide to Advertising on Google
The Do-It-Yourself Guide to Creating Ads on Google Are you curious about how to create Google ads for your business? Or are you paying an agency to manage Google Ads for you and would rather do it yourself? Well if so, this blog will teach you how to use...
Sea Otter Classic: Best Event for Cycling Brands, Retailers, Dealers, Racers and Fans
the best of the best at Sea Otter Classic The 2023 Sea Otter Classic in Monterey, CA was a big success for lots of cycling industry brands and lovers of all things bike related. And with the absence of Interbike and a Eurobike-like event, the Sea Otter Classic...
How to Use ChatGPT for Social Posts
Using ChatGPT for social media: Your New Secret Weapon for Content Creation Wondering if you can use ChatGPT to create your social media posts? Well the short answer is yes! As social media continues to play an important role in our lives, individuals and...
Best Email Marketing: How to Improve Open Rates and Clicks
best email marketing for successful campaigns If you're searching for the best email marketing strategy to generate more revenue for your outdoor brand or non-profit, you've come to the right place! We've jam-packed this blog with easy, actionable steps to...
Easy Website Design and Maintenance
Easy Website Design and MaintenanceSearching for an easy website design that you can create and maintain in-house? Or ways to improve your current website design to make it easier for visitors and potential customers to place an order or find what they need? Well,...
The Best Tradeshows in the Outdoor Industry
The Best Tradeshows to Grow Your Outdoor Brand Searching for the best tradeshows, events, and festivals in the outdoor industry? Well, with everything that has happened these past few years, it's more important than ever to get back out there and meet people...
How to Promote a Fundraising Campaign
DIY Tips to Promote a Fundraising Campaign for Non-Profits You may be asked to promote a fundraising campaign for a startup, non-profit, or even a well-established brand that is hosting a fundraising event. And then there's supporting a community event,...
How to Create Videos for YouTube + Social Media
How to Create Videos for YouTube, Social Media, Your Website, and More! Are you wondering how to create great videos for social media? Or for your website or YouTube channel? And more importantly, how you can create those eye-catching videos that people just...
What is Digital Marketing and What You Can Expect
What Is Digital Marketing and What Should Small Businesses and Non-Profit Organizations Expect We get so many questions like 'What does digital marketing cost and what does it include?' So we pulled this piece together to address the most common questions:...
10 Tips to Get Started Blog Writing
A huge component of successful digital marketing is blog writing. Why write blogs? Well, relevant and effective blogs can help: Drive traffic to your website Generate good leads Establish you/your brand as a thought leader or industry expert Provide content...
Website Updates: How to Maintain a WordPress Website and Avoid Problems
Website updates: how to maintain a wordpress website and avoid problemsNeed to make a few WordPress website updates? Perhaps new images, fresh copy, or an update to sponsors or staff? Well, what about the updates visitors can't see? Like updates to plugins, themes,...
How to Improve SEO and Why its So Important
Improve Your SEO or Search Engine Optimization Want to improve your SEO to get found more easily by search engines like Google? Well, this is probably one of the easiest DIY digital marketing tips we can teach you or your team to do! And with so much...
STARTING A BUSINESS: From Side Hustle to Full-Time
Starting a Business: How to Turn Your Side Hustle Into a Full-Time Gig Those classic Frank Sinatra lyrics, "If I can make it there, I'll make it anywhere," are always on my mind when I start something, or someplace, new. Born and raised in Staten Island, New...
Social Media Growth: How to Gain More Followers
how to grow your Social Media and gain more followers One of the most common questions we're asked is how to achieve social media growth and gain more followers. It's become more challenging than ever to cut through the clutter and gain the attention of your...
10 Tips to Secure Corporate Sponsorship for Non-Profits and Athletes
Corporate Sponsorship: How to Get it Are you seeking corporate sponsorship for your non-profit? Or are you an athlete trying to fund your running, cycling, or snowboarding career as a brand ambassador? Well if so, it's that time of year again when non-profits...
Instagram Reels vs. Stories: How to Create and Which is Better
What are Instagram Reels? Instagram Reels are short, 15-30 second videos that function similar to Tiktok videos. And, this is why dozens of Tiktok celebrities have started using Instagram Reels to share their content. So if you want to keep your TikTok...
Using Learning Management Systems to Enhance Customer Experiences and Nurture Brand Ambassadors
How A Learning Management System can help your outdoor, Fitness or lifestyle brandWant to learn how to use an e-learning platform, aka a learning management system, to enhance your customer's experience and nurture brand ambassadors? Well with the holidays coming,...
Get to Know Your Competitors and Gain Local Knowledge to Win at Digital Marketing
How do you win at digital marketing? Well, you get to know your competition and gain local knowledge. From email marketing to video production, we can teach you all the tricks to be strategic with your digital marketing efforts. However, it's often...
Digital Marketing Costs: Does it Make Sense for a Small Business or Non-Profit?
Digital Marketing Costs One of the first questions a potential client asks us? "How much does digital marketing cost?" This is often followed by, "does paying for digital marketing services make sense for a small business or my non-profit?" Well as the...
How to Go Live on Facebook and Instagram
Why Go Live on Facebook and Instagram With Instagram Live and Facebook Live your viewers can get to know the people behind the brand they love. Besides being a very authentic way to share, if done right, going live on Instagram and Facebook can keep your...
How to Use Your Website to Generate Better Leads
generate better leads and grow your business Want to learn how to use your website to generate better leads and grow your small business or non-profit? Well, when we begin these projects with each client, we ask them to think about what a “lead” means for...
Email Marketing: The Do-It-Yourself Guide to Sending Better Emails
Need a refresher on how to send better email marketing campaigns? If so, we've boiled down the process to 8 easy steps! These steps will help you be strategic, keep focused, and improve your email marketing. Is Email Marketing Dead? First, rumors of the death...
8 Easy Steps to Kickstart Your Facebook and Instagram Advertising
Facebook and Instagram Advertising Is your Facebook or Instagram reach, engagement or follower growth no longer increasing? We hear this a lot from clients lately. Well, Facebook and Instagram advertising is the best way to help you boost all three! And...
How To Take Good Photos: Using Photos and Videos to Market Your Business
how To Take Good Photos and how they can help you grow your business Are you wondering how to take good photos? And, how to use photography and videography to better market your business? Well, if you aren’t, you are neglecting a powerful tool! Why are good photos...
Make a Charitable Donation: Support Your Favorite Outdoor Non-Profit
Make a Charitable Donation to an Outdoor Organization Do you ever make a charitable donation to support your favorite non-profit organization? Perhaps you've clicked their 'Donate Now' button in their email campaign. Or, clicked 'Join Now' on their Facebook...
How to Find the Right Brand Ambassadors and Content Creators For Your Brand
Navigating the World of Brand Ambassadors, Influencers, and Content Creators In our last influencer and brand ambassadors blog, we reviewed the basics of working with brand ambassadors, influencers, or content creators. However, here are a few more questions...
Why Start a Brand Ambassador Program for Your Brand
Why Start a Brand Ambassador Program for Your Brand Today, more outdoor companies and lifestyle brands are spending their marketing budgets on digital marketing. And, you can bet they also have some type of program for brand ambassadors, content creators, and...
Social Media Marketing: Back to the Basics
SOCIAL MEDIA MARKETING revised November 2020 We recently wrote a social media marketing how-to guide for our clients. It was 14 pages long! This comprehensive guide covered tips and tricks for using LinkedIn, Pinterest, Twitter, YouTube, Facebook and...
See a full list of the clients that we work with to use these marketing tips for the outdoor industry.
Check out the specific services that use these marketing tips for the outdoor industry on our case studies page.
We Love Where We Play
We give back to organizations that are making a difference in the places we climb, ride and play. Top Rope Media is proud to be a member of and a donor with the following organizations:
